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Marketing Content Specialist

2 months ago

Atlanta, Georgia, United States ProCare Solutions LLC Full time
About ProCare Solutions LLC

ProCare Solutions LLC is a leading provider of innovative software solutions for the Head Start community. Our flagship product, ChildPlus, is the most widely used data management system in the industry.

Job Summary

We are seeking a highly skilled Marketing Content Specialist to join our team. As a key member of our marketing department, you will be responsible for creating engaging content that showcases our brand and values.

Key Responsibilities
  • Content Creation: Develop clear, concise, and compelling content for various marketing materials, including social media posts, website content, email campaigns, print ads, and in-app messages.
  • Content Management: Oversee content projects, reviewing and approving content created within the company and by contracted contributors.
  • Content Strategy: Work with our Digital Marketing Manager to develop and implement content strategies that align with our business goals.
  • Content Review: Act as a point of contact to review and manage content created by other team members.
  • Collaboration: Work with our Subject Matter Experts (SMEs) and other team members to develop projects and ideas.
  • Content Asset Development: Aide in the re-development of content assets, such as infographics and videos, to expand our content offerings.
  • Content Organization: Manage and organize all written marketing content within our SharePoint platform.
  • Training and Development: Participate in relevant training and agency visits to stay up-to-date on industry trends and best practices.
Requirements
  • Education: Bachelor's degree in English, Marketing, Communication, or Journalism.
  • Experience: Experience in content creation and asset management is a plus.
  • Skills: Strong writing and communication skills, with the ability to adapt to different styles and formats. Proficiency in AP Style Guide and common project management software.
  • Language: Bi-lingual is a plus.
  • SEO Knowledge: Understanding of SEO principles and the impact of keywords and backlinks.
Why ProCare Solutions LLC?
  • Comprehensive Benefits: Excellent benefits package, including medical, dental, and vision plans, HSA option, vacation time, holidays, sick days, and more.
  • Professional Development: Opportunities for career growth and professional development, including tuition reimbursement and continued education.
  • Casual Workplace: A relaxed and collaborative work environment with a focus on work-life balance.
  • Location: Our Atlanta, GA office offers a prime downtown location with easy access to restaurants and entertainment.