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Senior Marketing Lifecycle Strategist

2 months ago

San Francisco California, United States Blend360 Full time
Job Overview

Collaborate with Sales and Marketing Leadership: Work closely with Account Executives and Client Marketing leaders to pinpoint opportunities for enhancing marketing services. You will be accountable for providing strategic insights and proposals, including project scopes, timelines, and deliverables.

Develop Scalable Marketing Solutions: Create and refine marketing service templates that enhance speed to market, ensuring consistency and seamless execution across teams.

Standardize Marketing Materials: Analyze and integrate insights from previous projects to establish standardized marketing materials, including the development of content in presentation formats.

Leverage Data for Marketing Insights: Utilize a data-driven methodology to formulate marketing recommendations, employing industry research tools to gather and convey best practices and customer insights effectively.

Oversee Project Delivery: Manage the comprehensive delivery of marketing initiatives, prioritizing daily tasks across various projects, deliverables, and stakeholders.

Utilize Proprietary Platforms: Implement proprietary consumer marketing platforms and sponsorship assets as necessary for program execution.

Manage Third-Party Partnerships: Actively oversee the performance of external partners who may contribute to creative, strategic, or market entry activities.

Collaborate Across Functions: Partner with colleagues and leaders in analytics, technology, sales, product, and marketing to execute projects that leverage the full spectrum of client resources.

Foster Innovation: Demonstrate creativity and innovative thinking daily by effectively solving problems and proposing new ideas to enhance client engagements.

Handle Ad Hoc Requests: Address various requests from key stakeholders, including clients, senior leadership, finance, and audit.

Support Financial Management: Assist in budget forecasting and the management of contracts.