Senior Product Marketing Strategist

4 weeks ago


San Francisco, California, United States Virtual Full time

We're seeking a Senior Product Marketing Strategist to play a critical role in developing and executing our go-to-market strategy.

This contractor will focus on product launches, demand generation, and field enablement, with an emphasis on creating content that resonates with both technical and non-technical audiences.

You'll collaborate closely with Product, Sales, and Demand Generation teams to drive enterprise pipeline and influence product strategy.

Key Responsibilities:

  • Lead product launches from conception through execution, crafting narratives for feature releases, presentations, and messaging.
  • Review and refine demand generation content, ensuring alignment with market trends and customer needs.
  • Develop sales and customer-facing materials, including battle cards, web copy, videos, and blogs, to articulate product value.
  • Partner with the field enablement team to deliver content that supports sales efforts and drives engagement.

About You:

  • You have 5+ years of experience in product marketing, with a focus on API-based tools or infrastructure software.
  • Strong technical understanding of distributed architectures, microservices, and APIs.
  • Proven track record of managing successful product launches and creating compelling marketing materials.
  • You're a builder who thrives in fast-paced environments and loves to create content from scratch.
  • Experience in field enablement and creating sales collateral is a plus.

Nice to Have:

  • Experience in the API Gateway space.


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