Senior Product Marketing Strategist
8 hours ago
We're seeking a Senior Product Marketing Strategist to play a critical role in developing and executing our go-to-market strategy.
This contractor will focus on product launches, demand generation, and field enablement, with an emphasis on creating content that resonates with both technical and non-technical audiences.
You'll collaborate closely with Product, Sales, and Demand Generation teams to drive enterprise pipeline and influence product strategy.
Key Responsibilities:
- Lead product launches from conception through execution, crafting narratives for feature releases, presentations, and messaging.
- Review and refine demand generation content, ensuring alignment with market trends and customer needs.
- Develop sales and customer-facing materials, including battle cards, web copy, videos, and blogs, to articulate product value.
- Partner with the field enablement team to deliver content that supports sales efforts and drives engagement.
About You:
- You have 5+ years of experience in product marketing, with a focus on API-based tools or infrastructure software.
- Strong technical understanding of distributed architectures, microservices, and APIs.
- Proven track record of managing successful product launches and creating compelling marketing materials.
- You're a builder who thrives in fast-paced environments and loves to create content from scratch.
- Experience in field enablement and creating sales collateral is a plus.
Nice to Have:
- Experience in the API Gateway space.
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