Events Marketing Strategist

4 weeks ago

San Francisco, California, United States Sierra Full time
About Us:

Sierra is a cutting-edge technology company that's revolutionizing the way businesses interact with AI. We're passionate about empowering every organization in the world to harness the transformative power of AI.

Job Description:

We're seeking an experienced Events Marketing Strategist to join our team. As a key member of our marketing department, you'll be responsible for developing and executing a comprehensive event strategy that drives business growth and customer engagement.

Key Responsibilities:
  • Event Strategy and Alignment: Own Sierra's event strategy and execution, including third-party, owned, and field marketing events. This includes deciding which events to participate in, what our presence should look like, and what the entire event lifecycle should entail.
  • Event Execution and Operations: Work on multiple, simultaneous event and marketing programs that require both critical thinking and high-speed, tactical execution. Ensure each event is executed precisely, driving maximum impact.
  • Analytical Mindset: Evaluate, measure, and report on the strategic efficiency and return on investment of the event strategy.
  • Sales Partnership: Act as a strategic marketing liaison to Sales, including the representation and strategic positioning of key field events, marketing programs, third-party conferences, and partner marketing activities.
  • Marketing Generalist and X-Functional Leader: Contribute to broader company and marketing strategy, leveraging your expertise to drive business growth and customer engagement.
Requirements:
  • 10+ years of B2B marketing experience, preferably with a focus on event marketing.
  • Expertise in marketing to an executive audience, delivering strong event oversight and leadership.
  • A solid understanding of the enterprise B2B third-party event scene.
  • A proven track record of creating and executing owned events.
  • Exceptional program management skills with the ability to work independently against timelines within a fast-paced, changing environment.
  • A deep understanding of our customers, their needs, and the context in which they work.
  • A curiosity for data and an understanding of basic analytical and statistical techniques.
  • The ability to work across functional teams and with multiple collaborators, engaging with the broader team of marketers.
  • Strong communication and presentation skills, with an excellent ability to connect through writing, presentations, and storytelling.
  • Deep experience working with external vendors and marketing agencies.
What We Offer:
  • Flexible (unlimited) paid time off.
  • Medical, dental, and vision benefits for you and your family.
  • Life insurance and disability benefits.
  • 401(k) plan with Sierra match.
  • Parental leave.
  • Fertility and family building benefits through Carrot.
  • Lunch, as well as delicious snacks and coffee to keep you energized.
  • Discretionary benefit stipend giving people the ability to spend where it matters most.
  • Free alphorn lessons.

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