Digital Marketing Strategist

4 weeks ago


San Francisco, California, United States Golin Full time
Senior Manager, Influencer Job Description

Golin is seeking a Senior Manager, Influencer to join our Digital team. As a key member of our team, you will work closely with digital strategists, creatives, and analysts to identify real-time opportunities, oversee influencer strategy and execution, and create and execute marketing campaigns for a multi-national software company.

Your role will involve identifying influencers who are relevant to the brand and managing influencer relationships in a mutually beneficial way to maximize your client's investment. You will integrate across digital platforms, organic and paid channels to drive results.

Golin is a progressive public relations agency with PR, digital, and content at its core. We are focused on establishing a culture that is intentionally inclusive, potently diverse, and uncompromisingly equitable.

As a Senior Manager, Influencer, you will:

  • Drive and oversee campaign development and execution, including paid media, community management, analytics, strategy, creative, and influencer marketing
  • Serve as an expert in fully integrated public relations and digital/social programs
  • Cultivate a culture of support, growth, and partnership among team members
  • Manage financials, including budgets and billing, projections, and staffing
  • Manage several team members and play a key role in the Digital leadership team supporting team growth, morale, and thought leadership efforts

Requirements:

  • Bachelor's degree in marketing, communications, or a related field
  • 7+ years of experience driving and executing digital/social media/influencer marketing campaigns
  • Passion for client service and ability to juggle multiple projects and changing priorities
  • Experience managing and leading an account team and working with large fully integrated teams

Golin is an equal opportunity employer and welcomes applications from diverse candidates. If you need an accommodation to participate in the application process, please contact us at [insert contact information].



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