Lead Marketing Content Strategist

2 weeks ago

Chicago, Illinois, United States Association for Supply Chain Management Full time

Job Title: Senior Manager of Marketing Content

About the Company: The Association for Supply Chain Management (ASCM) is seeking a dynamic individual to take on the role of Senior Manager of Marketing Content, where you will spearhead innovative marketing initiatives that engage our target audience effectively.

Job Overview: The Senior Manager of Marketing Content plays a pivotal role in orchestrating and executing comprehensive marketing content strategies that align with ASCM's overarching marketing objectives. This position emphasizes the importance of thought leadership content as a vital asset throughout the customer journey. The ideal candidate will harness business insights and consumer demands to create compelling content that enhances brand visibility, fosters trust, generates leads, and drives conversions while remaining engaging and relevant to our audience.

Key Responsibilities:

Content Development and Oversight

  • Collaborate with designers, marketing professionals, sales teams, and industry specialists to produce high-quality content across diverse formats (written, video, podcast).
  • Establish and manage a comprehensive content pipeline in partnership with marketing and digital teams.
  • Identify opportunities for content repurposing and syndication to maximize reach across various marketing channels.
  • Stay updated on the latest trends in content marketing, best practices, and emerging technologies to continuously refine ASCM's content strategy.

Podcast and Video Management

  • Oversee all facets of the ASCM podcast, including guest coordination, recording, editing, and promotional activities.
  • Supervise video content creation, working closely with videographers on conceptualization, scripting, and post-production processes.

Social Media and Community Interaction:

  • Collaborate with the social media manager to create engaging text, imagery, and video content tailored for ASCM's social media platforms.
  • Foster relationships with relevant supply chain industry subject matter experts for contributions to blogs, webinars, podcasts, and videos.

Performance Analysis and Strategy Optimization:

  • Regularly assess and analyze content performance across all channels.
  • Work alongside the marketing analytics manager to generate reports and derive insights for strategic enhancements.

Content Calendar Coordination:

  • Develop and manage an annual marketing content calendar to ensure seamless execution of strategies.

Required Qualifications:

  • A bachelor's degree in English, journalism, communications, or a related field.
  • 4-6 years of experience in crafting and executing successful content strategies across various digital platforms.

Knowledge, Skills, and Competencies:

Knowledge:

  • Fundamental digital media and marketing principles: SEO, conversion funnels, audience segmentation.
  • Content formats and creation methodologies: Blogs, e-books, white papers, infographics, videos, podcasts, etc.
  • Strategies for audience development and thought leadership.

Skills:

  • Content Creation: Outstanding writing, editing, and proofreading abilities. Proficient in effective research, interviewing sources, and visualizing content across multiple formats.
  • Strategic Insight: Ability to see the broader picture, translate business objectives into content strategies, and adapt as necessary.
  • Collaboration and Relationship Management: Effectively engages with internal teams, external partners, and subject matter experts.
  • Digital Acumen: Knowledgeable about channel-specific content distribution strategies and current on emerging media trends and technologies.
  • Project Coordination: Strong organizational, time management, and prioritization skills to excel in a fast-paced, deadline-oriented environment.
  • Data-Driven Mindset: Utilizes analytics and insights to guide content decisions and evaluate success.

Abilities:

  • Mentoring and guiding team members within the department or in similar roles.
  • Capacity to build relationships and manage vendor partnerships.
  • Ability to navigate ambiguity and embrace change in a dynamic setting.
  • A genuine passion for storytelling and a commitment to continuous learning and improvement.

  • Lead Content Strategist

    2 weeks ago

    Chicago, Illinois, United States AbelsonTaylor Group Full time

    Lead Content Strategist PositionAre you driven by the art of storytelling and eager to make an impact in the health and wellness industry? We invite you to explore a rewarding opportunity with us as a Lead Content Strategist. At AbelsonTaylor Group (ATG), we pride ourselves on fostering innovation, collaboration, and inclusivity within our team.We seek a...

  • Content Marketing Strategist

    2 weeks ago

    Chicago, Illinois, United States Libra Solutions Full time

    Job OverviewAs a Content Marketing Strategist, you will be instrumental in shaping our content initiatives across multiple platforms to enhance the visibility and engagement of MoveDocs, a digital services platform designed to streamline processes for legal and healthcare professionals. This role demands a seasoned expert with extensive experience in content...

  • Content Marketing Strategist

    2 weeks ago

    Chicago, Illinois, United States Libra Solutions Full time

    Job OverviewAs a Content Marketing Strategist, you will be instrumental in shaping our content initiatives across diverse platforms to enhance the engagement and utilization of MoveDocs – a digital services solution aimed at simplifying processes for legal professionals, healthcare providers, and their clients. This role demands an experienced individual...

  • Lead Marketing Strategist

    2 weeks ago

    Chicago, Illinois, United States SRW Agency, a C.A. Fortune Company Full time

    Position OverviewWe are seeking a dynamic Senior Strategist who excels in understanding human behavior and translating that into effective marketing strategies.Role Responsibilities:The ideal candidate is a highly inquisitive and collaborative individual with a strong command of digital and social media landscapes. The Senior Strategist will be responsible...

  • Lead Marketing Content Strategist

    1 week ago

    Chicago, Illinois, United States Association for Supply Chain Management Full time

    Job Title: Senior Manager of Marketing ContentAbout the Company: The Association for Supply Chain Management (ASCM) is seeking a Senior Manager of Marketing Content to spearhead innovative marketing initiatives that effectively engage our target audience.Job Overview: The Senior Manager of Marketing Content will oversee the creation and execution of...

  • Lead Marketing Content Strategist

    1 week ago

    Chicago, Illinois, United States Association for Supply Chain Management Full time

    Job Title: Senior Manager of Marketing ContentAbout the Company: The Association for Supply Chain Management (ASCM) is seeking a Senior Manager of Marketing Content to spearhead innovative marketing strategies that effectively engage our target audience.Job Overview: The Senior Manager of Marketing Content will oversee the development and execution of...

  • Content Strategist and Editor

    1 week ago

    Chicago, Illinois, United States DivIHN Integration Inc Full time

    Job OverviewPosition: Content Strategist and EditorCompany: DivIHN Integration IncLocation: RemoteRole SummaryWe are in search of a talented and meticulous Content Strategist and Editor to craft and enhance persuasive content for our marketing initiatives. The ideal candidate will possess a robust background in writing and editing, with a preference for...

  • Lead Content Strategist

    1 week ago

    Chicago, Illinois, United States Aisle Rocket Full time

    At Aisle Rocket, we thrive on the synergy of data-driven insights, creative innovation, and impactful results. Our agency is dedicated to crafting exceptional customer experiences, supported by a diverse team of professionals with unique talents and expertise. Our mission is clear: to create groundbreaking concepts and brand narratives that forge emotional...

  • Content Strategist

    3 days ago

    Chicago, Illinois, United States Spiralyze Full time

    About the RoleWe are seeking a skilled Content Strategist to join our team at Spiralyze, a leading U.S.-based A/B testing agency.Key Responsibilities:Develop compelling content that engages and converts audiencesConduct thorough research to understand complex product functionality and featuresCreate multiple copy variants for A/B testing, with winning...

  • Lead UX Content Strategist

    2 weeks ago

    Chicago, Illinois, United States McDonald's Full time

    Company OverviewMcDonald's is a globally recognized brand, operating in over 100 countries and serving millions of customers daily. Our commitment to innovation and growth is unwavering, as we strive to meet the evolving needs of our customers while enhancing our operational capabilities.Role OverviewThe Global Design team at McDonald's plays a pivotal role...

  • Marketing Content Specialist

    3 days ago

    Chicago, Illinois, United States FactSet Full time

    About the RoleFactSet is seeking a highly skilled Marketing Content Specialist to join our team. As a Marketing Content Specialist, you will play a critical role in developing and implementing content strategies that drive awareness and demand for FactSet's solutions.Key ResponsibilitiesCollaborate with cross-functional teams to plan, develop, and maintain...

  • Lead Visual Strategist

    2 weeks ago

    Chicago, Illinois, United States SRW Agency, a C.A. Fortune Company Full time

    Become a Key Player in Our Creative EndeavorSRW Agency, a C.A. Fortune Company, is in search of a Lead Visual Strategist to enhance our dynamic team of innovative professionals. We seek a highly imaginative and proficient designer with a background in the health-conscious food sector.Key Responsibilities:Partner with diverse teams to craft cohesive marketing...

  • Native Mobile UX Content Strategist

    5 days ago

    Chicago, Illinois, United States Aquent Full time

    About the RoleWe are seeking a highly skilled Native Mobile UX Content Strategist to join our team at Aquent. As a key member of our content design team, you will be responsible for creating engaging and user-friendly content for our client's mobile app.Key ResponsibilitiesContent Strategy: Develop and implement a content strategy that aligns with the...

  • Content Marketing Strategist

    2 weeks ago

    Chicago, Illinois, United States FactSet Full time

    Become a part of our innovative teamAssist in elevating awareness and interest in our cutting-edge offerings.Engage in initiatives aimed at enhancing brand visibility within the market.Develop outstanding customer interactions to help achieve our financial objectives.We are seeking a Marketing Content Specialist with a strong background in content...

  • Marketing Content and Email Engagement Strategist

    2 weeks ago

    Chicago, Illinois, United States CHIME College of Healthcare Information Management Executives Full time

    Job OverviewPosition: Content and Email Marketing SpecialistOrganization: The College of Healthcare Information Management Executives (CHIME)Salary: CompetitiveThe College of Healthcare Information Management Executives (CHIME) serves as the premier association for Chief Information Officers and senior leaders in healthcare IT. Our organization fosters...

  • Regional Marketing Strategist

    2 weeks ago

    Chicago, Illinois, United States Riverside Insights Full time

    Job OverviewAs a Regional Marketing Strategist at Riverside Insights, your primary objective is to enhance the growth of our Group's capabilities and product achievements. You will act as the bridge between the sales and marketing teams, implementing our 'community-centric' and 'regionalization' strategies to maximize our influence on students, educators,...

  • Content Strategist

    2 months ago

    Chicago, Illinois, United States Northern Trust Full time

    About Northern Trust Northern Trust, a Fortune 500 company, is a globally recognized, award-winning financial institution that has been in continuous operation since 1889. Northern Trust is proud to provide innovative financial services and guidance to the world's most successful individuals, families, and institutions by remaining true to our enduring...

  • Senior Content Marketing Executive

    5 days ago

    Chicago, Illinois, United States JConnelly Full time

    About the RoleThe Senior Account Executive of Content is a key member of our team at JConnelly, a communications and marketing agency that helps organizations and leaders build, grow, manage, and protect their brands.We are seeking a highly skilled and experienced Content Strategist to join our team. As a Senior Account Executive, you will be responsible for...

  • B2B Content Marketing Specialist

    1 week ago

    Chicago, Illinois, United States Fishman PR Full time

    Location: Chicago, ILSEEKING CONTENT MARKETING PROFESSIONALS TO ELEVATE THEIR CAREERSABOUT FISHMAN PR:At Fishman PR, we are not just another public relations firm; we are integral players in the dynamic franchising sector. With over three decades of experience, we have represented a multitude of brands across various industries, including restaurant, retail,...

  • Lead Cybersecurity Compliance Strategist

    2 weeks ago

    Chicago, Illinois, United States McDonald's Corporation Full time

    Company Overview: McDonald's is committed to advancing its Arches growth strategy, emphasizing the importance of customers and employees while leveraging its competitive strengths to reinforce its brand identity. With a notable presence on esteemed lists such as Fortune's Most Admired Companies and Fast Company's Most Innovative Companies, McDonald's is...