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Lead UX Content Strategist

2 months ago

Chicago, Illinois, United States McDonald's Full time

Company Overview
McDonald's is a globally recognized brand, operating in over 100 countries and serving millions of customers daily. Our commitment to innovation and growth is unwavering, as we strive to meet the evolving needs of our customers while enhancing our operational capabilities.

Role Overview
The Global Design team at McDonald's plays a pivotal role within the Customer Experience division, focusing on creating user-centered interactions that resonate with customers and team members alike.

Key Responsibilities

  • As a UX Content Strategist, you will champion the user experience, utilizing language to craft engaging product narratives that clearly communicate value and facilitate user tasks.
  • Oversee the entire content creation process, from initial research to final copy, ensuring that all content aligns with brand standards.
  • Employ analytical skills to identify content gaps and opportunities, fostering discussions that enhance clarity and understanding within the team.
  • Develop comprehensive content guidelines that adhere to accessibility and inclusivity standards.
  • Maintain a consistent voice and tone across various user experiences, ensuring brand alignment and inclusivity.
  • Encourage a collaborative environment by sharing drafts and iterations, promoting constructive feedback.
  • Ensure smooth transitions of content deliverables to relevant teams, accompanied by necessary documentation and training materials.
  • Advocate for the significance of UX writing in enhancing user interactions and driving design innovation.

In This Position, You Will:

  • Curate and uphold the brand narrative, ensuring consistency across all digital platforms.
  • Lead the content strategy throughout the product development lifecycle, identifying opportunities to enhance user experience through effective text.
  • Create clear and impactful copy for various elements, including headlines, feature descriptions, and instructional text.
  • Collaborate closely with UX/UI designers, product managers, and developers to ensure content complements visual design and functionality.
  • Engage in user research to gain insights into target audience needs, applying findings to craft effective copy.
  • Edit and refine content based on stakeholder feedback and user testing outcomes.
  • Ensure all written material meets quality standards and is free from errors.
  • Utilize SEO principles to optimize content effectiveness and improve search visibility.

Qualifications

  • A minimum of 5 years of professional experience in UX writing or related fields.
  • Proven ability to simplify and enhance user experiences through effective content.
  • Strong understanding of UX principles and their impact on user experience.
  • Exceptional writing, editing, and proofreading skills, demonstrated through a robust portfolio.
  • Ability to work collaboratively in a team setting, effectively communicating and providing feedback.
  • Experience in leading content strategy for large-scale projects.
  • Familiarity with SEO best practices and content management systems.
  • Knowledge of accessibility standards and guidelines.
  • Experience in agile product delivery environments.

Additional Information
McDonald's is committed to fostering a diverse and inclusive workforce. We provide equal employment opportunities and promote an environment that values the contributions of all individuals.