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Lead Marketing Content Strategist

2 months ago

Chicago, Illinois, United States Association for Supply Chain Management Full time

Job Title: Senior Manager of Marketing Content

About the Company: The Association for Supply Chain Management (ASCM) is seeking a Senior Manager of Marketing Content to spearhead innovative marketing initiatives that effectively engage our target audience.

Job Overview: The Senior Manager of Marketing Content will oversee the creation and execution of comprehensive marketing content strategies that align with ASCM's overarching marketing objectives. This role emphasizes the importance of thought leadership content as a vital asset throughout customer interactions. Utilizing market insights and consumer behavior, this individual will craft and manage content that enhances brand visibility, fosters trust, generates leads, and drives conversions while remaining engaging and relevant to the audience.

Key Responsibilities:

Content Development and Oversight

  • Collaborate with designers, marketing professionals, sales teams, and industry specialists to produce high-quality content across diverse formats (written, audio, visual).
  • Establish and maintain a dynamic content pipeline in partnership with marketing and digital teams.
  • Identify and leverage opportunities to repurpose and distribute content for optimal reach across various marketing platforms.
  • Stay updated on emerging content marketing trends, best practices, and advancements in generative AI technologies to continually refine ASCM's content strategy.

Podcast and Video Management

  • Oversee all elements of the ASCM podcast, including guest coordination, recording, editing, and promotional activities.
  • Manage video content production, working closely with videographers on conceptualization, scripting, and post-production processes.

Social Media and Community Interaction:

  • Collaborate with the social media manager to create compelling text, images, and video content tailored for ASCM's social media platforms.
  • Foster relationships with relevant supply chain industry subject matter experts for contributions to blogs, webinars, podcasts, and videos.

Performance Analysis and Enhancement:

  • Regularly assess and analyze content performance across all channels.
  • Work with the marketing analytics manager to generate reports and derive insights for strategic improvements.

Content Calendar Coordination:

  • Develop and manage an annual marketing content calendar to ensure smooth execution of content initiatives.

Required Qualifications:

Essential Qualifications:

  • A bachelor's degree in English, journalism, communications, or a related discipline.
  • 4-6 years of experience in crafting and implementing successful content strategies across various digital platforms.

Knowledge, Skills, and Competencies:

Knowledge:

  • Fundamental digital media and marketing principles: SEO, conversion pathways, audience segmentation.
  • Content types and production processes: Blogs, e-books, white papers, infographics, videos, podcasts, etc.
  • Strategies for audience development and thought leadership.

Skills:

  • Content Creation: Outstanding writing, editing, and proofreading abilities. Proficient in research, interviewing, and visualizing content across multiple formats.
  • Strategic Insight: Ability to see the broader picture, translate business objectives into content strategies, and adapt as necessary.
  • Collaboration and Networking: Effectively engages with internal teams, external partners, and subject matter experts.
  • Digital Literacy: Understands channel-specific content distribution strategies and remains informed on emerging media trends and technologies.
  • Project Coordination: Exceptional organizational, time management, and prioritization skills to excel in a fast-paced, deadline-oriented environment.
  • Data-Driven Mindset: Utilizes analytics and insights to guide content decisions and evaluate success.

Abilities:

  • Mentoring and guiding team members within the department or in similar roles.
  • Capability to build relationships and manage vendor partnerships.
  • Comfortable navigating ambiguity and embracing change in a dynamic setting.
  • Exhibits a genuine passion for storytelling and a commitment to continuous learning and improvement.