Marketing Director, RISC-V International
5 days ago
Job Title: Marketing Director, RISC-V International
Company: Linux Foundation Co
Job Type: Full-time
Location: Remote
About Us: The Linux Foundation is a non-profit organization that supports the development of open-source technologies. We are seeking a highly skilled Marketing Director to lead our RISC-V marketing efforts.
Key Responsibilities:- Develop and Execute Marketing Strategies: Create and implement a comprehensive marketing strategy that aligns with RISC-V's mission and revenue goals. Focus on member engagement and success, amplification of RISC-V adoption via multiple channels, online content cultivation, membership growth, and successful global and local events.
- Membership Growth and Engagement: Drive initiatives to increase membership within the RISC-V Foundation. Craft messaging and campaigns that highlight the benefits of joining the RISC-V community.
- Event Leadership and Management: Collaborate with community stakeholders, Committees, agencies, and central LF marketing and events teams to cultivate high-value global, regional, and local events.
- Stakeholder Engagement and Communication: Engage with member stakeholders and committees, Board members, event sponsors, the CEO, and related LF and agency teams to gather insights and feedback that inform marketing strategies.
- Thought Leadership and Advocacy: Position RISC-V as a leader in the semiconductor space by developing thought leadership content, including white papers, webinars, and speaking engagements.
- Leverage Linux Foundation Central Marketing: Work closely with the Linux Foundation's central marketing function for best practices, Martech, tools, resources, and expertise to maximize RISC-V's reach and impact.
- Content Development and Management: Lead creation of high-quality content that supports RISC-V's strategic objectives, including case studies, blogs, and educational materials.
- Digital Strategy and Development: Lead digital strategy including website and developer experience together with community stakeholders and centralized LF IT and creative teams.
- Analyst and Public Relations (PR): Manage public relations efforts to enhance RISC-V's visibility and reputation within the industry.
- Reporting and Analytics: Establish and track key performance indicators to measure the effectiveness of marketing initiatives.
- Coordination and Collaboration: Coordinate marketing functions across team, agencies, member organizations, and Linux Foundation teams.
- Certification Brand Value: Lead Certification brand value work together with Certification Steering Committee and related stakeholders.
- Membership Growth: Increase in the number of new members joining the RISC-V Foundation while reducing the churn of existing members.
- Event Success: Amount of sponsorship secured and revenue generated from RISC-V events.
- Stakeholder Satisfaction: Positive feedback from the Board, CEO, and community stakeholders on the effectiveness of marketing efforts.
- Content Performance: Engagement metrics for thought leadership content.
- PR Impact: Media mentions and coverage quality.
- Coordination Effectiveness: Successful alignment and coordination with the Linux Foundation's central marketing team.
- Technology Marketing Expertise: 10+ years of progressive experience in technology marketing, with a preferred background in semiconductor technologies or related fields.
- Industry Knowledge: Deep understanding of the semiconductor or related industry.
- Collaboration and Leadership: Proven ability to work closely with executive leadership, boards, and community stakeholders.
- Communication Skills: Excellent written and verbal communication skills.
- Experience managing comms including AR/PR, messaging, and related agency relationships.
- Experience in conference and event management.
- Experience in digital marketing, social, CRM, and related tools.
- Education: Bachelor's degree in Marketing, Communications, technology, or a related field. A Master's degree or MBA is preferred.
- Preferred: Experience working within open-source communities or standards bodies.
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