Senior Product Marketing Strategist

2 weeks ago


Torrance, California, United States MANSON WESTERN LLC Full time
Job Overview

We are seeking an experienced Product Marketing Manager to drive the success of our innovative solutions at Manson Western LLC. This role is pivotal in enhancing the lives of children globally through our high-quality clinical and educational assessments.

Key Responsibilities
  • Market Analysis: Perform comprehensive market analysis to understand:
    • Product: Target demographics, technical specifications, sales trajectories.
    • Competitors: Product offerings, pricing strategies, messaging, and positioning.
    • Customer Insights: Behavioral patterns, feedback, and advocacy.
    • Industry Trends: Market dynamics, keyword research, and regulatory changes.
  • Strategic Development: Formulate a robust product marketing strategy that aligns with business objectives:
    • Transform research findings into actionable insights to inform go-to-market strategies.
    • Create detailed Ideal Customer Profiles and Buyer Personas.
    • Establish product positioning that highlights key differentiators and selling points.
    • Collaborate effectively with cross-functional teams to ensure alignment and understanding of marketing strategies.
  • Product Launch Coordination: Manage product launch initiatives to meet strategic objectives:
    • Develop and maintain a detailed go-to-market plan.
    • Oversee the creation of marketing materials and sales training resources.
    • Ensure product messaging is clear and effective across all platforms.
  • Performance Tracking: Set and monitor key performance indicators to optimize marketing efforts:
    • Align marketing initiatives with product priorities.
    • Continuously evaluate and refine performance metrics.
    • Maintain a centralized repository for marketing assets.
Qualifications
  • Bachelor's degree in marketing, business, or a related discipline.
  • A minimum of 5 years of experience in product marketing.
  • Proven ability to collaborate with product management and sales teams.
  • Strong leadership and communication skills.
  • Exceptional analytical abilities to derive insights from data.
Preferred Qualifications
  • Background in educational or psychological assessment.
  • Experience in roles such as School Psychologist or Occupational Therapist.
Competencies
  • Decision Making: Ability to make informed decisions based on thorough analysis.
  • Problem Analysis: Skill in identifying critical components of complex issues.
  • Interpersonal Skills: Proficiency in engaging and influencing others.
  • Results Orientation: Focus on achieving performance goals and deadlines.
Travel Requirements

Occasional travel may be required for industry events and client meetings.



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