Shopper Insights Lead
4 weeks ago
About the Role
We are seeking a highly skilled Shopper Insights Lead to join our team at Kimberly-Clark. As a key member of our customer insights team, you will be responsible for developing and applying deep, data-driven shopper understanding to diagnose and solve complex problems.
Key Responsibilities
- Strategize and collaborate with cross-functional teams to drive business growth and improve customer satisfaction.
- Develop and deliver actionable insights relative to consumer, shopper, and category trends/behaviors.
- Lead Shopper Insights for Adult and Feminine Care (AFC) Department business, requiring high levels of influence, collaboration, and strategy-building with internal stakeholders & external customer partners.
About Us
Kimberly-Clark is a leading global consumer goods company with a portfolio of iconic brands, including Huggies, Kleenex, and Cottonelle. We are committed to delivering better care for a better world and are seeking talented professionals who share our passion for innovation and customer satisfaction.
What We Offer
- A dynamic and collaborative work environment with opportunities for professional growth and development.
- A competitive salary and benefits package, including medical, dental, and vision coverage options.
- A comprehensive training program to support your success in the role.
Requirements
- Bachelor's degree with a concentration in research, marketing, or quantitative analysis / related field.
- 5+ years of consumer/shopper research experience, inclusive of analytics and/or custom research.
- Background in identifying key growth opportunities, leveraging existing research and conducting new research to investigate and answer business questions.
Preferred Qualifications
- MBA or other Masters' degree with a concentration in research, marketing, or quantitative analysis / related field.
- Proven success working with CPG business teams to activate insights with retailers.
- Digital commerce / total commerce research expertise.
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