Product Marketing Manager

4 weeks ago


New York, New York, United States Capital One Services, LLC Full time
Job Description

Capital One Services, LLC is seeking a seasoned Product Marketing Manager to drive business goals for Capital One Slingshot. The Product Marketing charter makes our product lines successful in the market and with customers.

Key Responsibilities:

  • Develop a detailed understanding of product sales funnels, personas, industries, and use cases to drive sales and marketing asset development.
  • Empower sellers with compelling messaging, content, and materials to increase top-of-funnel volume with qualifying opportunities and build a healthy sales pipeline.
  • Identify opportunities to develop relevant marketing and sales content, including videos, one-pagers, blogs, case studies, and manage production.
  • Build insights based on product usage data, voice of customer, campaign effectiveness, and industry trends and translate those insights into actionable recommendations that promote business objectives and drive tangible results.
  • Participate in the product/customer feedback loop, capturing insights and learnings to inform marketing and messaging needs.
  • Influence enterprise-wide B2B product/software marketing agenda.

Requirements:

  • Bachelor's degree.
  • At least 4 years of experience in a product marketing role.
  • At least 2 years of experience marketing SaaS products or services.

Preferred Qualifications:

  • 5 or more years of experience in a product marketing role.
  • 3 or more years of experience marketing B2B SaaS products or services.
  • Experience in highly cross-functional and matrixed teams.

What We Offer:

  • Comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being.
  • Performance-based incentive compensation, which may include cash bonus(es) and/or long-term incentives (LTI).

Capital One is an Equal Opportunity Employer:

Capital One is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth, or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status, or any other basis prohibited under applicable federal, state, or local law.



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