Regional Marketing Manager
6 days ago
Ashland is seeking a highly motivated and experienced Regional Marketing Manager to join our team in Bridgewater, NJ. As a key member of our Biofunctionals Business Line, you will be responsible for developing and executing regional marketing strategies to drive business growth and customer engagement.
Key Responsibilities:- Lead regional development and execution of global marketing strategies and initiatives
- Execute regional marketing activities, including campaigns, promotions, and analyzing KPIs for effectiveness
- Lead regional sales trainings and customer seminars
- Adapt marketing messages and communication strategies to the region
- Collect and provide market intelligence and competitive intelligence to global marketing leaders
- Support technical sales teams for Tier 2 customers
- Drive and define regional marketing strategy development for growth in close collaboration with global marketing and Biofunctionals GM
- Responsible for delivering regional price and margin targets together with the global product manager
- Drive and provide detailed guidance to regional sales to maximize impact of products at each customer
- Connect with industry in the region and identify relevant associations to take an active leadership role
- Bachelor's degree in business or science
- 5 years of experience and demonstrated success in the personal care industry
- Experience in marketing (and/or commercial) role preferably in the designated region
- Strong understanding of marketing strategy development and execution, market and trend research, customer segmentation, communication channel mix
- Excellent communication skills and talent for building strong networks within Ashland and with potential customers and external partners
- Self-driven and tenacious with strong project management skills
- Willingness to travel in the region - 20%
Ashland is a leading global specialty chemicals company that provides innovative solutions to customers in a wide range of markets and applications. Our vision is to be a leading, global specialty chemicals company whose inspired and engaged employees add value to all we touch.
We value our customers, employees, and vendors, and we work to offer a dynamic and challenging environment. We hold ourselves to high standards at Ashland, and we value integrity and honesty.
Ashland is proud to be an Equal Opportunity Employer Minorities/Women/Veterans/Disabled/Gender Identity/Sexual Orientation.
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