Regional Marketing Director
3 days ago
Lifespace Communities is seeking a highly skilled Marketing Director Regional to lead our marketing efforts in assigned communities. As a key member of our marketing team, you will be responsible for developing and implementing strategic marketing plans to drive sales and occupancy targets.
Key Responsibilities:
- Provide marketing leadership and strategic focus for assigned communities, developing and implementing integrated multi-channel marketing campaigns to meet sales and occupancy targets.
- Manage the creation and deployment of scalable marketing assets, working with internal teams and external vendors to ensure effective marketing execution.
- Develop a deep understanding of assigned communities' key business metrics, including vacancy rates, CRM data, pricing opportunities and challenges, and competitive threats.
- Partner with the Director of Digital Marketing to develop strategic and brand-unique marketing plans for assigned communities.
- Lead creative strategy based on brand nuance and insights, developing sales collateral, interior branding elements, and asset development (photoshoots) to support sales success.
- Sell marketing and creative strategies to community clients and lead regular marketing communications, collaborating with regional sales leadership to ensure strategic alignment of marketing objectives with community sales teams.
- Provide marketing subject matter expertise for strategic consultation across the portfolio, including owned media, earned media, SEO/content, direct mail, and reputation management.
Requirements:
- Bachelor's Degree in public relations, communications, journalism, marketing, or a related field.
- Eight to ten years progressively increasing marketing and communications experience.
Lifespace Communities is a leading provider of non-profit retirement communities, committed to creating communities where people are empowered to live their aspirations. If you are excited to learn and grow, be excellent, thrive with your team, and deliver personalized experiences, you will enjoy your career with us.
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