Senior Brand Manager, Oncology Marketing Specialist

3 days ago

Princeton, New Jersey, United States SUN PHARMA Full time
Job Title: Senior Brand Manager, Oncology Marketing

Sun Pharmaceuticals Industries Inc. is a leading generic pharmaceutical company with a strong presence in the market. We are committed to developing and marketing quality products that bring value to our customers and ultimately the patient.

As a Senior Brand Manager, Oncology Marketing, you will play a key role in developing launch strategies for our upcoming brand launch. Your responsibilities will include:

  • Developing launch strategies for the brand
  • Collaborating cross-functionally with Managed Markets, Manufacturing, Medical, Market Research, Forecasting, and Regulatory teams
  • Leading the development and execution of the Promotional Speaker Program, including speaker training, materials development, communications, and follow-up
  • Developing the brand website, from design to implementation, ensuring alignment with brand strategy
  • Developing marketing promotional materials aligned with launch strategy
  • Leading or supporting internal submissions and reviews (medical/legal/regulatory)
  • Contributing to the development and implementation of POA Meetings
  • Participating in all brand planning and budget meetings and assisting in the development of brand planning deliverables
  • Managing brand budget
  • Partnering with Marketing Coordinate on contracts, MSAs, SOWs, and POs for all vendors
  • Overseeing the effectiveness of programs and initiatives, including success tracking criteria and KPIs
  • Demonstrating an in-depth understanding of the market and competitive landscape and supporting the company in identifying new market opportunities, in line with brand strategy
  • Identifying actionable brand insights that help shape brand strategy and direction
  • Researching trends, platforms, and experiences that can drive innovation and performance
  • Accountable for ensuring brands meet or exceed annual revenue and unit forecasts

Requirements and Qualifications:

  • Bachelor's degree and a minimum of 3 years pharmaceutical/biotech sales/marketing experience or related experience
  • Launch experience
  • Brand marketing experience, including digital marketing preferred
  • Oncology experience is a plus
  • Proven skills in brand marketing, market and competitive analysis, marketing program development, project management and execution, financial and budget management experience required
  • Demonstrated ability to manage multiple projects simultaneously, set priorities, and meet deadlines
  • Ability to work independently, with a sense of urgency
  • Demonstrated strong attention to detail
  • Demonstrate a strong passion for creating iconic and disruptive brands
  • Have exceptional, oral and written communication skills, and be well-versed in Microsoft Office applications (PowerPoint, Excel, etc.)

Personal Skills & Attributes:

  • Passion for building breakthrough brands with strategies and tactics that deliver on our customer's needs
  • Strong analytical, project management, fiscal management, and decision-making skills
  • Positive attitude and the ability to work effectively in a dynamic environment without losing focus on business goals

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by an employee within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).

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