Global Social Media Manager
2 weeks ago
Fresh offers a flexible work arrangement with a blend of in-office and remote days. This position is located in our New York City office.
About Us
Fresh is an internationally recognized brand based in New York, specializing in skincare, lip care, body care, and fragrances across more than 25 countries. With over three decades of industry experience, we are fueled by an insatiable curiosity and a limitless approach. Our teams are dedicated to crafting daily indulgences that enhance skin health, whether through innovative formulas, impactful marketing strategies, or exceptional customer experiences in our retail locations. As a lifestyle beauty brand under the LVMH umbrella, we cultivate an inspiring and inclusive workplace that offers world-class benefits, encouraging everyone to aspire for greatness.
At Fresh, we actively promote a culture of belonging. We celebrate diversity and empower every employee to feel appreciated, respected, and heard. By embracing curiosity and teamwork, we acknowledge that our unique perspectives strengthen our organization.
In today's digital landscape, where consumer interactions predominantly occur online, the Social Media team is vital in shaping the brand's online presence and audience engagement. A primary goal of this team is to enhance brand visibility and foster brand desirability.
Role Overview
Your Contributions:
- Ensure Fresh maintains its leading position in the social media landscape.
- Blend creativity with analytical insights to develop social media strategies that align with brand, marketing, and sales goals.
- Collaborate with global market teams to create localized social media plans, campaigns, and influencer collaborations, including guideline development and performance reporting.
- Enhance and expand social media channels by generating awareness and leveraging trends with captivating content.
- Produce engaging, innovative, and informative content for brand, product, and lifestyle initiatives in partnership with our creative and digital teams.
- Oversee community management, engaging directly with a global audience and promptly addressing inquiries while collaborating with customer service teams to ensure a consumer-focused experience.
- Establish key social media performance indicators and manage comprehensive reporting to assess the effectiveness of campaigns on a weekly, monthly, and quarterly basis.
The Global Social Media Manager will play a crucial role in elevating Fresh's brand presence as it expands its reach and influence across various platforms and markets, while also contributing significantly to the brand's most significant product launch in recent years.
Physical Requirements:
- Ability to remain stationary for an average of 7.5 hours per day.
- Light to moderate lifting may be necessary.
- While performing job duties, the employee may frequently be required to stand, sit, reach, bend, kneel, and operate a computer and other office equipment.
Ideal Candidate Profile:
- 3-5 years of experience in social media, influencer marketing, communications, or a related digital media field; experience in the beauty industry is preferred.
- In-depth knowledge of all social media platforms, including their functionalities and advertising options.
- Exceptional copywriting skills with the ability to adapt and evolve the editorial tone; editorial or copywriting experience is essential.
- Strong analytical abilities to assess the effectiveness of content and initiatives.
- Creative judgment to identify engaging and on-brand content (both visuals and copy).
- Media and advertising experience is a plus.
- A trendsetter with a passion for innovation.
- A creative problem-solver with a solution-oriented mindset.
- Highly organized, detail-oriented, and capable of multitasking in a fast-paced environment.
- Proficient in digital media and social media analytics tools.
- Skilled in Excel, PowerPoint, and SparkAR; photography, Photoshop, and video editing skills are advantageous.
- The ability to collaborate effectively with internal and external stakeholders.
- Excellent project management skills, with the capacity to align partners swiftly and efficiently.
- Proven project management capabilities.
- Strong written and verbal communication skills.
- A proactive approach to process improvement and innovative work methods.
- A desire to learn and a curious mindset.
- A genuine passion for the beauty industry.
- A creative thinker with a limitless mentality.
- Required/Preferred Languages: English; working knowledge of Mandarin or French is a plus.
What We Offer:
Training & Development:
- Access to Fresh and LVMH-sponsored training and workshops for personal and professional growth.
- Networking opportunities within the LVMH community.
- Participation in internal initiatives: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups.
- Complimentary professional consultations, referrals, and counseling through the Employee Assistance Program (EAP).
- 24/7 confidential mental health support.
- Comprehensive paid time off, including Floating Holidays and Summer Fridays.
- Two fully remote weeks each year to promote flexibility; additional holiday weeks available for remote work.
- Fertility services, maternity and newborn support, adoption and surrogacy assistance.
- Paid parental leave (inclusive of maternity, paternity, adoption, and surrogacy) upon eligibility.
- Travel and lodging support for those needing access to care.
- Backup dependent care and tutoring services.
- In-store discounts and product samples.
- Access to LVMH Group Friends and Family sales across various divisions.
- Pre-tax commuter benefits.
- Discounts on health clubs, entertainment tickets, and insurance (pet, renters, home).
- Medical, dental, and vision coverage.
- 401k plan with company matching and additional employer contributions upon eligibility.
In compliance with the ADA Amendments Act (ADAAA), we provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made through the appropriate channels.
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