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Global Social Media Strategy Manager
2 months ago
The Estee Lauder Companies is in search of a visionary and innovative social media expert to spearhead the strategy and implementation of the organization's corporate social media platforms.
As an integral member of the Global Communications team, the Senior Manager, Social Media will formulate a comprehensive social media strategy that ensures ELC's channels accurately represent significant company updates and resonate with its foundational narratives and values.
This position is accountable for conceptualizing and delivering captivating content across various channels and platforms, collaborating closely with internal partners to effectively boost brand visibility, elevate the profiles of ELC's executives and employees, and cultivate meaningful relationships with key audiences.
This role will supervise the Coordinator, Global Communications, who is tasked with community management across all platforms, including content publication, timely audience communication, and risk management.
This position necessitates a robust understanding of digital trends and cultural insights, exceptional collaboration abilities, and a talent for compelling storytelling.
- Design and execute all-encompassing social media strategies that align with the organization's core messages and business objectives.
- Develop and oversee a global content calendar, working in close partnership with cross-functional teams to synchronize social media initiatives with relevant campaigns, announcements, and product launches. Manage all published content on platforms such as Instagram, LinkedIn, Facebook, TikTok, YouTube, etc.
- Generate engaging, high-quality content ideas (including text, visuals, and videos) that resonate with target demographics across channels.
- Track social media trends, tools, and analytics to uncover opportunities for innovation and growth, staying ahead of industry developments.
- Manage community engagement strategies to enhance interaction with key audiences and broaden reach.
- Evaluate performance metrics and KPIs to assess the success of campaigns and refine content strategies.
- Bachelor's degree in Marketing, Communications, Journalism, or a related discipline.
- 7-9 years of experience in social media management, demonstrating a successful track record of executing impactful campaigns across diverse platforms.
- Thorough understanding of social media platforms (including Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.), their distinct features, and best practices for content optimization.
- Outstanding written and verbal communication skills, with the capacity to craft engaging narratives and adjust tone to suit various audiences and channels.
- Strong analytical capabilities and experience utilizing social media analytics tools (e.g., Dash Hudson, Opal, Sprinklr) to interpret data and make informed decisions.
- Proven leadership experience, with the ability to manage and motivate a team, encourage collaboration, and mentor emerging talent.
- Capacity to excel in a fast-paced environment, prioritize tasks, and handle multiple projects simultaneously while maintaining meticulous attention to detail.
- Entrepreneurial mindset with a proactive approach to problem-solving and a passion for innovation in digital and social media.
- Experience in a globally matrixed multi-brand organization is preferred.
The anticipated base salary range for this position is $99,400 to $163,800. The exact salary is contingent upon various factors such as experience, skills, education, and budget. Salary range may vary based on geographic location.
Additionally, The Estee Lauder Companies provides a range of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, among others.
Many of these benefits are subsidized or fully covered by the company.
