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Global Social Media Strategy Manager
2 months ago
The Estee Lauder Companies is in search of a visionary and innovative social media leader to spearhead the strategy and implementation of the organization's corporate social media initiatives.
As an integral member of the Global Communications team, the Senior Manager of Social Media will formulate a comprehensive social media strategy to ensure that ELC's channels effectively communicate significant company updates and resonate with its foundational narratives and principles.
This position is tasked with conceptualizing and delivering captivating content across various platforms, collaborating closely with internal partners to enhance brand presence, elevate the profiles of ELC's executives and staff, and cultivate impactful relationships with key stakeholders.
This role will supervise the Coordinator of Global Communications, who is accountable for managing community interactions across all platforms, including content publication, timely engagement with target audiences, and addressing potential issues and risks.
The ideal candidate will possess a robust understanding of digital trends and cultural dynamics, exceptional teamwork abilities, and a talent for compelling storytelling.
- Design and execute comprehensive social media strategies that align with the company's core messages and business objectives.
- Develop and oversee a global content calendar, working collaboratively with cross-functional teams to synchronize social media activities with relevant campaigns, announcements, and product launches. Manage all published content across platforms such as Instagram, LinkedIn, Facebook, TikTok, and YouTube.
- Generate engaging, high-quality content ideas (including text, visuals, and videos) that resonate with target demographics across channels.
- Track social media trends, tools, and analytics to identify avenues for innovation and growth, remaining ahead of industry developments.
- Direct community management strategies to boost engagement with key audiences and broaden reach.
- Evaluate performance metrics and KPIs to assess the success of campaigns and refine content strategies.
- Bachelor's degree in Marketing, Communications, Journalism, or a related discipline.
- 7-9 years of experience in social media management, demonstrating a successful track record of executing impactful campaigns across diverse platforms.
- In-depth knowledge of social media platforms (including Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.), their distinct features, and best practices for content optimization.
- Outstanding written and verbal communication skills, with the capability to craft engaging narratives and adjust tone to suit various audiences and channels.
- Strong analytical abilities and experience utilizing social media analytics tools (e.g., Dash Hudson, Opal, Sprinklr) to interpret data and make informed decisions.
- Proven leadership experience, with the capacity to manage and motivate a team, encourage collaboration, and mentor emerging talent.
- Ability to excel in a fast-paced environment, prioritize tasks, and manage multiple projects concurrently while maintaining attention to detail.
- Entrepreneurial mindset with a proactive approach to problem-solving and a passion for innovation in digital and social media.
- Experience in a globally matrixed multi-brand organization is preferred.
In addition to base salary, this position is eligible for participation in a highly competitive bonus program with potential for overachievement based on performance and company results, as well as participation in the share incentive plan.
Furthermore, The Estee Lauder Companies provides a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, among others.