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Growth Marketing Lead
2 months ago
Location:
Indianapolis, Indiana, United States
Join a dynamic team of forward-thinking professionals dedicated to pioneering the next wave of connectivity solutions.
At Belden, you will engage in challenging work that fosters your growth and positions you for success. Collaborate with global colleagues, gaining insights from a diverse range of expertise and viewpoints.Together, we will embark on an innovative journey, creating a connected future and paving the way for automation. Be part of our mission to shape the future.
Job Overview:
The Growth Marketing Lead is tasked with crafting, executing, and refining targeted marketing initiatives that enhance brand visibility, influence purchasing decisions, and generate qualified leads for our sales team.
This position demands a strong commitment to understanding evolving customer requirements and designing marketing strategies that address these needs, thereby accelerating customer acquisition in our strategic markets.
We seek an experienced campaign strategist motivated by the desire to make a significant impact, and we welcome your application to contribute to our achievements.
Key Responsibilities:
Campaign Development:
Formulate and execute long-term campaign strategies aimed at influencing both new and existing customers, establishing Belden's campaign framework, and overseeing the comprehensive process of planning, launching, and evaluating regional marketing initiatives.
Content Creation:
Determine the necessary content pieces to support the campaign journey while adhering to industry best practices.
Project Coordination:
Demonstrate robust project management capabilities and the ability to lead and motivate cross-functional teams to implement campaigns effectively.
Sales Funnel Optimization:
Acquire a profound understanding of audience behavior, analyze each phase of our sales funnel, and work closely with sales teams to effectively respond to buyer intent.
Campaign Evaluation:
Establish and maintain formalized processes for campaign evaluation, reporting, and continuous improvement of return on investment.
Essential Skills and Qualifications:
Proven expertise in demand generation, campaign design, and marketing.
Outstanding organizational and project management abilities.
Familiarity with account-based marketing approaches.
Understanding of sales funnel dynamics and collaboration with sales teams.
Strategic mindset with a focus on results.
6+ years of relevant marketing experience.
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
Experience in influencing and collaborating with cross-functional teams.
Experience in a medium to large-sized international organization.
Exemplary communication skills, both verbal and written.
Ability to thrive in a metrics-driven environment.
Exhibit a proactive, adaptable, and pragmatic work approach.
Exceptional organizational and project management skills, capable of managing multiple relationships and workstreams simultaneously.
Ability to think creatively and develop innovative marketing campaigns that resonate with target audiences.
Comfortable presenting to executives and large audiences.
Join a global community dedicated to enhancing connectivity and security. The work we undertake places our team at the forefront of impacting lives and shaping the future. Propel your narrative of innovation by helping Belden write the next chapter in our story. Shape your future at Belden.
- These statements are intended to describe the general nature and level of work involved for this job.
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