Marketing Director
4 weeks ago
Fortrea is seeking a seasoned Marketing Director to lead our strategic marketing efforts. As a key member of our team, you will be responsible for developing and executing comprehensive marketing strategies that drive growth and engagement.
Key Responsibilities:
- Develop and implement marketing strategies that align with Fortrea's goals and objectives.
- Analyze market trends, customer insights, and competitive landscape to inform strategic marketing decisions.
- Manage the marketing budget and ensure optimal allocation of resources.
- Implement the brand relaunch and provide support to business leaders to understand and evolve the brand assets.
Requirements and Skills:
- Bachelor's degree; MBA or advanced degree preferred.
- Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role within the Pharmaceutical/Biotechnology industry.
- Proven experience in developing and executing successful field marketing and ABM strategies.
- Strong understanding of the patient access landscape and related services.
- Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.
- Superior communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
- Proficiency in marketing automation platforms, CRM systems, and other relevant marketing tools and technologies.
- Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Creative and strategic thinker, with a passion for innovation and continuous improvement.
Fortrea is committed to providing a comprehensive benefits package, including medical, dental, vision, life, STD/LTD, 401(K), paid time off, and flexible time off. We are an equal opportunity employer and welcome applications from motivated problem-solvers and creative thinkers who share our passion for overcoming barriers in clinical trials.
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