Senior Field Marketing Manager

3 weeks ago

San Ramon, California, United States Reputation Full time
Job Title: Senior Field Marketing Manager - Healthcare & Life Sciences

Reputation is seeking a seasoned Senior Field Marketing Manager to lead our Healthcare & Life Sciences market and sellers. As a key member of our marketing team, you will develop and execute strategic field marketing plans, aligned with sales and overall company goals, focusing on mid-to-bottom of the funnel activations and opportunity acceleration.

Responsibilities:
  • Develop and execute strategic field marketing plans, aligned with sales and overall company goals, focusing on mid-to-bottom of the funnel activations and opportunity acceleration.
  • Build a trusted relationship with regional sales teams, partnering to prioritize, monitor, and engage accounts through strategic GTM tactics, activities, and programs.
  • Create new approaches that generate leads, engage target accounts, and accelerate pipeline - with a focus on a diverse marketing mix including webinars, direct mailers, in-person events, and virtual experiential activities.
  • Partner with the extended marketing team to ensure target accounts in your segment receive top-of-funnel focus to drive prospects through the buying cycle.
  • Be responsible for communications to regional stakeholders on results, issue management, and feedback loops.
  • Monitor and analyze program results, campaign spend, and business contribution against KPIs to optimize campaigns for best results.
  • Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in your region or segment.
  • Budget reporting - track marketing expenses ensuring that resources are optimally allocated across initiatives within budget.
  • Work closely with marketing leadership to provide strategic insights and recommendations for improving marketing effectiveness.
  • Take on a leadership role within the field marketing team, providing guidance and best practices to drive collective success across the team.
  • Champion and role model Reputation's Core Values.
  • Additional duties as assigned.
Qualifications:
  • 7+ years of experience in marketing with emphasis on Field Marketing, Demand Generation, campaign creation, and execution.
  • Self-starter with a bias for action and a track record of delivering creative, impactful Field Marketing programs.
  • Experience delivering and accelerating sales pipeline through regional or vertical field marketing initiatives executed under an integrated ABM strategy.
  • Advanced knowledge of key metrics throughout the sales funnel, that can be used as levers to maximize revenue and comfortable working within the martech stack to measure, report, and optimize these metrics.
  • Ability to understand how our GTM plans align with broader business and revenue objectives.
  • Proven experience running cross-functional programs and projects.
  • Enthusiasm and experience working with cross-functional teams including design, content, PR, operations, sales, and product marketing.
  • Ability to work in a fast-paced, high-growth environment under tight deadlines.
  • Excellent problem-solving skills.
  • Ability to balance between strategic thinking and tactical execution.
  • Working knowledge of Marketing tools like Salesforce, Hubspot, 6sense, etc.
  • Knowledge or experience in the Healthcare & Life Sciences vertical is not required, but preferred.
  • BA/BS Degree or equivalent experience.
What We Offer:
  • Flexible working arrangements.
  • Career growth with paid training tuition opportunities.
  • Active Employee Resource Groups (ERGs) to engage with.
  • An equitable work environment.

We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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