Senior Strategy Analyst

1 month ago


Hopkins, Minnesota, United States Marketing Architects Full time
Job Description

We are seeking a highly skilled Senior Strategy Analyst to join our team at Marketing Architects. As a Senior Strategy Analyst, you will play a key role in conducting in-depth customer and attribution analysis, developing audience targeting strategies, and collaborating cross-functionally to integrate insights into broader campaign strategies.

Key Responsibilities:

  • Customer & Attribution Analysis: Conduct customer segmentation and behavior analysis to optimize customer acquisition and retention strategies.
  • Audience Targeting & Campaign Planning: Create and refine target audience segments for streaming TV campaigns.
  • Data Analysis & Insights: Use advanced analytics to uncover insights from complex datasets and deliver data-driven recommendations.

Requirements:

  • 3+ years in strategy, marketing analytics, or data science, preferably in performance marketing or advertising.
  • Proven expertise in Marketing Mix Modeling (MMM), econometrics, and Life Time Value (LTV) analysis.
  • Proficiency in Python, R, or SQL for data analysis.
  • Expertise in Tableau, Power BI, or Google Data Studio for data visualization.
  • Advanced Excel skills for data manipulation and modeling.
  • Familiarity with media analytics platforms (e.g., Google Analytics, Adobe Analytics) and AI-enabled analytics tools.

We offer a competitive salary and benefits package, including 100% employer-paid medical and dental benefits, plus vision, disability, 401(k) matching, parental leave, paid time off, and paid holidays. If you are passionate about data-driven marketing and have a strong analytical background, we encourage you to apply for this exciting opportunity.



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