Content Marketing Specialist

2 weeks ago


Woodstock Vermont, United States Farmhouse Pottery Full time
About the Role

We are seeking a highly skilled and creative Content Marketing Specialist to join our team at Farmhouse Pottery. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive content marketing strategy that showcases our brand's unique personality and values.

Key Responsibilities
  • Content Creation: Develop and implement a content calendar that aligns with our marketing goals and objectives. Create high-quality content, including blog posts, social media posts, email newsletters, and other marketing materials that engage and educate our target audience.
  • Brand Management: Ensure that all content is consistent with our brand's tone, voice, and visual identity. Develop and maintain a style guide to ensure consistency across all marketing channels.
  • Marketing Strategy: Collaborate with our marketing team to develop and execute a comprehensive marketing strategy that includes social media, email marketing, and other channels. Analyze and report on the effectiveness of our marketing efforts and make recommendations for improvement.
  • Team Collaboration: Work closely with our design, sales, and customer service teams to ensure that all marketing efforts are aligned with our business goals and objectives.
  • Project Management: Manage multiple projects simultaneously, prioritizing tasks and deadlines to ensure timely completion.
Requirements
  • Experience: 2+ years of experience in content marketing, digital marketing, or a related field.
  • Skills: Excellent writing, editing, and communication skills. Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator. Experience with email marketing platforms, such as Klaviyo, and social media management tools.
  • Education: Bachelor's degree in Marketing, Communications, or a related field.
What We Offer
  • Competitive Salary: We offer a competitive salary and benefits package, including medical, dental, and vision insurance, paid parental leave, and a 401(k) plan with company match.
  • Opportunities for Growth: We are a growing company with opportunities for professional growth and development. You will have the chance to work on a variety of projects and take on new challenges.
  • Fun and Collaborative Work Environment: We have a fun and collaborative work environment that values creativity, innovation, and teamwork. You will have the chance to work with a talented team of professionals who are passionate about marketing and customer service.


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