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Marketing and Brand Strategist

2 months ago

Woodstock, Georgia, United States American Community Bank & Trust Full time
Marketing and Brand Manager

American Community Bank & Trust is seeking a highly skilled Marketing and Brand Manager to drive the bank's marketing efforts and enhance its brand presence.

Key Responsibilities:
  • Develop and implement marketing strategies to achieve business objectives and grow the bank's customer base.
  • Manage the bank's brand identity and ensure consistency across all marketing channels.
  • Collaborate with the leadership team to understand strategic priorities and develop marketing plans to support these objectives.
  • Develop and execute brand awareness and engagement strategies to grow and retain clients.
  • Coordinate and execute internal and external events to promote the bank's brand and services.
  • Write and design marketing materials, including content, visuals, and social media posts, to engage with the audience and drive web traffic.
  • Monitor and report on industry competitors and market trends to stay ahead of the competition.
  • Foster relationships with external partners, stakeholders, and clients to promote the bank's brand and services.
Requirements:
  • Bachelor's degree in marketing or a related field.
  • 2-3 years of marketing or communications experience.
  • Strong understanding of marketing strategies and branding principles.
  • Excellent communication and organizational skills.
  • Leadership and collaboration qualities.
  • Time management and deadline-oriented.

ACBT is an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.