Director of Marketing Operations

4 days ago

San Diego, California, United States Avidity NanoMedicines Full time
About the Role

The Director of Marketing Operations will play a critical role in driving the success of our marketing efforts by overseeing and enhancing our marketing operations to ensure efficiency, effectiveness, and alignment with our strategic goals.

Key Responsibilities
  • Develop and execute comprehensive marketing operations strategies that align with the company's business objectives and support the overall marketing plan.
  • Design, implement, and continuously improve marketing policies, processes, workflows, and best practices to enhance operational efficiency and effectiveness.
  • Lead the promotional/medical material review function, including team structure, organizational design, and resource management.
  • Partner with IT and digital marketing leads to optimize promotional material review for digital channels.
  • Oversee the print content lifecycle, including implementation of fulfillment systems, creation of process documentation, and development of training materials, ensuring alignment with compliance requirements.
  • Accountable for speaker and ambassador program structure, design, and field execution.
  • Plan and execute high-profile meetings and events to ensure alignment with Avidity's strategic goals.
  • Ensure seamless integration and utilization of marketing technologies and sales CRM systems to drive marketing performance.
  • Partner with brand leads, IT, and the digital center of excellence to develop marketing performance metrics and KPIs.
  • Monitor and analyze campaign performance, market trends, and competitive landscape to provide actionable insights and recommendations.
  • Manage the marketing operations budget, including forecasting, tracking expenditures, and ensuring cost-effective use of resources.
  • Support process audits and compliance discussions to help drive and measure policy adherence and maintain compliance standards.
Requirements
  • 10+ years of experience in marketing operations, with at least 6 years in a leadership role.
  • Experience in the biotechnology or life sciences industry is highly desirable.
  • Bachelor's degree in Marketing, Business Administration, Biotechnology, or a related field. An MBA or advanced degree is a plus.
  • Launch experience with a history of building systems and processes from the ground up.
  • Experience with Veeva Vault PromoMats.
  • Strong understanding of marketing automation tools, CRM systems, and data analytics platforms.
  • Proven track record in process improvement, strategic planning, and performance measurement.
  • Excellent leadership, communication, and interpersonal skills.
  • Ability to lead cross-functional teams and drive organizational change.
  • Strong analytical and problem-solving abilities with a data-driven approach to decision-making.
  • Ability to thrive in a fast-paced and evolving environment, with a proactive approach to addressing challenges and seizing opportunities.
What We Offer

Avidity offers competitive compensation and benefits, including the opportunity for annual and spot bonuses, stock options and RSUs, as well as a 401(k) with an employer match.

In addition, the comprehensive wellness program includes coverage for medical, dental, vision, and LTD, and four weeks of time off.

A commitment to learning and development, including a variety of programming internally developed by and for Avidity employees, opportunities for job-specific training offered by industry, and an education reimbursement program.

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