Digital Marketing Creative

3 weeks ago


Reston, Virginia, United States Server Products Full time
Job Summary

The Digital Marketing Designer will be responsible for creating high-quality content for email marketing campaigns, including automated, transactional, promotional, and behavioral emails, as well as compelling graphics for use in various opportunities. This role requires experience with automated campaign execution in a CRM, such as Salesforce, and product marketing experience in a manufacturing environment is a plus.

Key Responsibilities
  • Create and manage email marketing assets, including automated, promotional, and behavioral emails, while adhering to brand guidelines and business needs.
  • Familiarity with utilizing Salesforce or similar CRM to set up automated campaigns
  • Create product content that sells the benefits of Server Products
  • Support copywriting needs with writing content as needed, and understand best practices for digital organic and paid communications
  • Manage multiple projects within design specifications and budget restrictions
  • Collaborate with the marketing team to plan detailed campaign deployments, incorporating variations for A/B testing to optimize performance
  • Collaborate with marketing team with broader marketing campaigns and projects, contributing to the overall digital strategy
  • Create and update manuals, quick start guides, sell sheets, spec sheets, parts breakdowns, and other various communications
  • Coordinate with the agency of record on social and digital marketing communications
  • Execute website updates
  • Assist internal teams with various content development / creative needs

Requirements
  • Bachelor's degree in graphic design, marketing, or related field preferred with at least 3 years of experience.
  • Excellent written and verbal communication skills
  • High proficiency in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign; video editing skills a plus but not required
  • Experience with web design principles, website platforms, and basic knowledge of HTML/CSS
  • Proficient in Microsoft Office
  • Social media post development familiarity – creation and posting within platforms
  • Strong planning and organizational skills - excellent time management and multi-tasking skills; is highly agile, can manage multiple priorities and complex tasks on multiple tracks
  • Sense of urgency towards completing assigned tasks on time
  • Knowledge of B2B marketing best practices desired

Benefits
  • Five (5) weeks PTO
  • Nine (9) Paid Holiday
  • Three (3) days Paid to Volunteer
  • Robust 401(k) with up to 6.0% Company Contribution/Match
  • Exceptional health care benefits


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