Digital Marketing Specialist
4 weeks ago
About the Role:
We are seeking a highly skilled Digital Marketing Manager to join our team at Trusted Tech Team. As a key member of our marketing team, you will be responsible for developing and executing performance-driven media campaigns across various paid channels.
Key Responsibilities:
- Develop and execute comprehensive paid media strategies that align with overall marketing goals, targeting relevant audiences through platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
- Manage day-to-day paid media activities across search, display, social, and other digital platforms, including setting up campaigns, tracking, optimizations, and reporting.
- Conduct ongoing A/B testing to optimize creative, audience segmentation, and bidding strategies to improve performance.
- Collaborate with creative teams to ensure that all paid ads are consistent with brand guidelines and optimized for performance.
- Review and improve advertising infrastructure for strengths, weaknesses, opportunities, and threats.
Requirements:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5-7 years of experience in paid media marketing, with a proven track record of managing and optimizing digital advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn, Reddit, and others.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Experience managing budgets and delivering results within given constraints.
- Familiarity with performance tracking tools (e.g., Google Analytics, SEMrush, etc.) and campaign management platforms (e.g., Google Ads Manager, Facebook Business Manager).
Benefits:
- 100% HMO Healthcare Coverage
- Vision and Dental Insurance
- 401(k) plan with a 4% match by TTT
- Employee Assistance Program (EAP)
- PTO+ sick pay + paid holidays
- Paid Parental Leave
Salary Range: $120K - $140K (*DOE)
Job Type: Full-time
Location: Remote
Language: English
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