Marketing Director
1 month ago
A dynamic and creative Marketing Director is sought after by a growing family-owned winery in Rose Hill, NC. This is an exciting opportunity for a mid-career marketing professional to lead the marketing team and drive brand growth in a non-corporate environment.
Key Responsibilities:- Lead and manage a marketing team of eight, fostering collaboration and innovation.
- Develop and implement creative strategies to refresh brand labels and launch new products.
- Oversee digital marketing efforts, including managing outsourced vendors.
- Analyze direct-to-consumer sales data and grocery store sales trends to refine marketing strategies.
- Manage the winery's marketing budget and track return on investment (ROI).
- Collaborate with the events team to market and execute winery events.
- Maintain website media management and SEO performance.
- Lead market research and industry trend analysis.
- Drive social media content and strategy to keep the brand fresh and engaging.
- Coordinate with external partners on marketing initiatives.
- 3-5+ years of marketing experience, with a focus on brand building and social media.
- Proven leadership experience managing marketing teams.
- Proficiency in Microsoft Excel (formulas) and Adobe Suite.
- Flexibility to travel frequently in the first year and at least once a month thereafter.
- Excellent verbal and written communication skills.
- Ability to manage multiple tasks and adapt to a fast-paced, dynamic environment.
- Strong analytical skills with experience in data-driven decision-making.
- Experience in the wine industry, hospitality, or grocery sector is preferred.
- Bachelor's degree in marketing, business, or related field (or equivalent experience) is preferred.
- Experience managing outsourced digital marketing agencies is preferred.
- Familiarity with e-commerce platforms and POS systems is a plus.
- Competitive salary + performance-based bonus.
- Medical, Dental, and Vision insurance.
- PTO and flexible vacation policies.
- 401K Plan with company match.
- Travel reimbursements.
- Hybrid work schedule.
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