Marketing Director

1 month ago


Rose Hill, North Carolina, United States Boutique Recruiting Full time
Marketing Director Job Description

A dynamic and creative Marketing Director is sought after by a growing family-owned winery in Rose Hill, NC. This is an exciting opportunity for a mid-career marketing professional to lead the marketing team and drive brand growth in a non-corporate environment.

Key Responsibilities:
  • Lead and manage a marketing team of eight, fostering collaboration and innovation.
  • Develop and implement creative strategies to refresh brand labels and launch new products.
  • Oversee digital marketing efforts, including managing outsourced vendors.
  • Analyze direct-to-consumer sales data and grocery store sales trends to refine marketing strategies.
  • Manage the winery's marketing budget and track return on investment (ROI).
  • Collaborate with the events team to market and execute winery events.
  • Maintain website media management and SEO performance.
  • Lead market research and industry trend analysis.
  • Drive social media content and strategy to keep the brand fresh and engaging.
  • Coordinate with external partners on marketing initiatives.
Requirements:
  • 3-5+ years of marketing experience, with a focus on brand building and social media.
  • Proven leadership experience managing marketing teams.
  • Proficiency in Microsoft Excel (formulas) and Adobe Suite.
  • Flexibility to travel frequently in the first year and at least once a month thereafter.
  • Excellent verbal and written communication skills.
  • Ability to manage multiple tasks and adapt to a fast-paced, dynamic environment.
  • Strong analytical skills with experience in data-driven decision-making.
  • Experience in the wine industry, hospitality, or grocery sector is preferred.
  • Bachelor's degree in marketing, business, or related field (or equivalent experience) is preferred.
  • Experience managing outsourced digital marketing agencies is preferred.
  • Familiarity with e-commerce platforms and POS systems is a plus.
Benefits:
  • Competitive salary + performance-based bonus.
  • Medical, Dental, and Vision insurance.
  • PTO and flexible vacation policies.
  • 401K Plan with company match.
  • Travel reimbursements.
  • Hybrid work schedule.

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