Associate Director of Marketing and Analytics

3 days ago


Chapel Hill, North Carolina, United States University of North Carolina Full time
Job Summary

We are seeking a highly skilled Associate Director of Marketing and Analytics to join our team at the University of North Carolina at Chapel Hill. This role will play a critical part in developing and executing marketing strategies to enhance the visibility and impact of career development at our institution.

Key Responsibilities
  • Develop and execute data-informed marketing initiatives to increase student and employer engagement
  • Manage a team and work collaboratively with various stakeholders to support student success and career development
  • Translate career data into compelling storytelling to advance our brand and establish a clear value proposition for career development
  • Oversee the development and implementation of a robust student and employer marketing plan
Requirements
  • Relevant post-Baccalaureate degree required
  • Proven experience in marketing analytics and data-informed decision making
  • Strong understanding and application of digital marketing channels and strategies
  • Experience with customer personas, segmentations, and marketing plans
Preferred Qualifications
  • Master's degree in marketing, business administration, or a related field
  • Five (5) years of job-related experience in marketing, with at least three years in a leadership role
  • Three (3) years of supervisory experience of professional staff
What We Offer

As a member of our team, you will have the opportunity to work in a dynamic and collaborative environment, with access to professional development opportunities and a comprehensive benefits package.



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