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Publisher and Director of Sales

4 weeks ago

Rock Hill, South Carolina, United States The Post and Courier Full time

Publisher and Director of Sales

The Post and Courier - Rock Hill Expansion

POSITION DESCRIPTION:

The Publisher and Director of Sales will serve as the lead advertising revenue driver and business contact for The Post and Courier's expansion in to Rock Hill and York County areas of South Carolina. This position will be a key part of our organization's growth in Rock Hill and the surrounding areas by generating client revenue from advertising, events and agency services. The Publisher will continually take the initiative to prospect, build a pipeline, develop client proposals and close business to grow a healthy list of partners in Rock Hill and York County. The Publisher will represent The Post and Courier externally in this market and therefore must reside in Rock Hill, York County or a nearby area.

Involvement in community festivals, chamber events and other networking opportunities are a must. An entrepreneurial mindset and strong leadership skills are critical. This position should demonstrate sales success at all levels including building relationships and working collaboratively with internal and external customers.

The candidate's areas of expertise should include: directing advertising sales across media platforms; event sponsorship sales experience, forecasting, tracking and budgeting; staff development; pricing and profitability modeling and execution; maintaining and growing relationships with strategic accounts, and developing partnerships with the local business community.

Reporting to Evening Post Publishing's Chief Revenue Officer, the Publisher / Director of Sales of P&C Rock Hill will be expected to maintain strong relationships with publishers and sales directors of the company's other markets/newspapers to assess and quickly seize joint revenue opportunities.

Responsibilities will include, but not be limited to:

  • Achievement of monthly and annual departmental revenue goals. Growing total revenue as creatively and rapidly as possible
  • Emphasis on new business development in the Rock Hill and York County, including consistent cold calling, cold emails, client needs assessments and long-term partnership presentations
  • Manage growing account list gained through outside sales efforts with the support of post-sale teams
  • Planning and executing creative ideas and sales strategies for events, promotions, and digital advertising campaigns.
  • Maintaining a thorough understanding of competitive media, market research and market share growth opportunities.
  • Continual learning of digital advertising capabilities and the digital landscape.
  • Partner with in-house marketing agency King & Columbus to secure agency clients and digital marketing partnerships.
  • Be visible in the local community, attending relevant community and business meetings and events to meet and engage with key stakeholders and decision makers.
  • Building strong relationships and executing presentations with accounts.
  • Maximizing sales opportunities with active and new business accounts.
  • Build sales proposals and deliver client presentations.
  • Collaborate with editor and reporters for P&C Rock Hill to identify growth opportunities locally.
  • Accountability for maintaining department records on a regular basis. This includes documentation of successful results and/or attempted effort for special emphasis selling projects assigned.
  • Monitoring and analyzing competitive advertising rates. Recommending adjustments to rating strategies to remain competitive in the marketplace.
  • Monitor competitive event and digital media for trends, ideas, threats and opportunities. Implement short-term and long-term strategies from findings.
  • Analyze workflow and make recommendations to streamline operations to create the best experience for internal and external customers.
  • Input all client/prospect information and sales activity into Hubspot CRM.
  • Participate in Evening Post Publishing advertising management meetings.
  • Perform other duties as assigned by management

Education/Experience:

  • Bachelor's degree or higher in business, marketing, journalism, communications or related field preferred.
  • Digital marketing, advertising and/or media sales experience required.
  • Minimum of 2-3 years of management experience.
  • The candidate selected for this position must reside in Rock Hill, York County or a nearby area.