SMS/Email Marketing Specialist

2 days ago


Tampa FL USA, United States Symple Lending Full time
About the Role

Symple Lending is a pioneering fintech company revolutionizing the lending industry by empowering customers to achieve financial freedom. We're seeking a skilled SMS/Email Channel Manager to drive the development, implementation, and optimization of our SMS and email marketing campaigns.

Key Responsibilities
  • Develop and execute integrated SMS and email marketing campaigns aligned with our overall marketing strategy.
  • Craft compelling and personalized messages that drive customer engagement, including segmentation, targeting, and testing strategies.
  • Monitor and analyze campaign performance metrics, providing insights and recommendations to optimize future campaigns.
  • Collaborate closely with internal teams, including sales, customer support, and design, to ensure campaigns are cohesive and support broader marketing initiatives.
  • Manage campaign budgets, ensuring effective allocation and maximum ROI.
  • Maintain compliance with industry regulations, including CAN-SPAM, TCPA, and GDPR, to ensure ethical and legal marketing practices.
  • Stay up-to-date with the latest trends and best practices in SMS and email marketing.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field. Equivalent work experience will also be considered.
  • Minimum of 3 years of experience in SMS and/or email marketing, with a proven track record of successful campaigns.
  • Proficiency with marketing automation platforms (e.g., HubSpot, Mailchimp, Twilio) and CRM systems.
  • Strong analytical skills, with the ability to translate data into actionable insights.
  • Excellent project management skills, capable of managing multiple campaigns simultaneously.
  • Meticulous attention to detail and superior organizational skills.
  • Ability to work both independently and collaboratively in a fast-paced environment.
Preferred Qualifications
  • Experience in the fintech or financial services industry is highly desirable.
  • Knowledge of customer segmentation, lead nurturing, and journey mapping.
  • Familiarity with compliance requirements for SMS and email marketing.
  • Strong communication skills, both written and verbal, to clearly articulate campaign strategies and performance insights.
Why Work for Symple Lending
  • Dental Insurance
  • Competitive Salary
  • Modern office setting
  • Work-from-home days
  • Growth opportunities
  • Health insurance
  • Vision insurance
  • Paid time off
  • A collaborative and innovative work environment
  • Opportunities for professional growth and development
  • Cutting-edge projects and exposure to the latest technologies
  • Professional development assistance


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