Lifecycle Marketing Manager

2 days ago

Miami FL USA, United States BEL USA LLC Full time
{"title": "Lifecycle Marketing Manager", "description": "Job Summary

As a Lifecycle Marketing Manager at BEL USA LLC, you will play a key role in refining our marketing strategies across email, SMS, and other digital messaging platforms. This position requires a detail-oriented, analytical approach to optimize our communication streams, enhancing their effectiveness to better meet business goals and customer engagement metrics.

Key Responsibilities:

  • Manage the end-to-end execution of direct-to-consumer campaigns across our owned channels including Email and SMS.
  • Plan, design, and implement the D2C Marketing calendar, where the scope of work includes, but is not limited to: copy briefing, template briefing, audience segmentation development, campaign deployment, testing & optimization, and performance reporting.
  • Audit and refine existing automated flows as well as identify opportunities for new programs that will drive incremental channel engagement, site traffic and conversion.
  • Design and execute the cross-channel A/B testing roadmap to improve performance metrics as well as broaden customer insights.
  • Build a strategic Reporting framework in efforts to democratize campaign performance and customer insights.
  • Collaborate with a talented marketing team, promoting an environment of innovation and continuous improvement.
  • Work closely with cross-functional teams to align specific communications strategies with broader marketing objectives.
  • Undertake additional duties and projects as assigned by supervisors or management.

Requirements:

  • Bachelor's degree in business, marketing, communications, or related field.
  • 3-5 years of experience in marketing or a related field, with a strong focus on CRM and/or Lifecycle Marketing communications.
  • Strong technical proficiency and familiarity with Customer Engagement and Analytics tools; ideally Klaviyo, Measured and Google Analytics 4.
  • Demonstrated capability in executing marketing strategies and communications in an e-commerce environment.

What We Offer:

At BEL USA LLC, we are proud to be a certified Great Place to Work and Top Workplace. We offer a dynamic and supportive work environment, opportunities for growth and development, and a competitive compensation package.

", "lang_code": "en"}

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