CRM Marketing Manager

1 day ago


Tampa, Florida, United States IRA Financial Full time
Job Title: CRM Marketing Manager

We are seeking a highly skilled CRM Marketing Manager to join our team at IRA Financial. As a key member of our marketing team, you will be responsible for managing and maintaining our Salesforce platform, creating and refining automated marketing campaigns, and analyzing campaign performance to drive results.

Key Responsibilities:
  • Manage and maintain Salesforce environment, including user accounts, security settings, and system configurations.
  • Create and refine automated lifecycle journeys and on-off campaigns across email, direct mail, SMS, and other CRM channels.
  • Design database marketing strategies based on behavior, segmentation, and lifecycle stages.
  • Analyze campaign performance, identifying opportunities for A/B testing and ongoing optimization.
  • Build cross-functional relationships internally, working closely with Sales, Customer Service, and other internal teams.
Requirements:
  • Bachelor's degree in computer science, information systems, business administration, marketing, or a related field.
  • 5+ years of hands-on lifecycle marketing experience.
  • Experience building multi-channel, automated journeys in Salesforce Marketing Cloud.
  • Proven experience as a Salesforce Administrator, Salesforce CRM Manager, or in a similar role.
What We Offer:
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • A dynamic and supportive work environment.


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