Email Marketing Specialist

12 hours ago

Miami FL USA, United States Aroma360 Full time
Job Title: Email Marketing Manager

Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing high-quality essential oil-based scenting solutions to businesses and individuals worldwide. As a full-service scent company, Aroma360 guides clients from concept and development to strategic implementation, prioritizing exceptional customer service every step of the way.

Job Summary:

We are seeking an Email Marketing Manager to craft and execute email and SMS campaigns that engage our audience, drive sales, and reinforce our commitment to ethical and environmentally friendly products. As a key member of our marketing team, you will oversee the entire customer journey, from developing customer lifecycle strategies to optimizing email flows and analyzing performance metrics.

Key Responsibilities:
  • Customer Journey Management:
    • Develop and implement customer lifecycle strategies to optimize customer journeys across all touchpoints.
    • Create and manage customer segmentation and targeting strategies to enhance the customer journey.
    • Plan and manage contact strategies to support cross-lifecycle audience engagement, lead nurturing, show rate, conversion, and retention.
    • Analyze customer data to identify trends and opportunities for improved engagement.
  • CRM Management:
    • Develop and execute email marketing campaigns, including promotional campaigns aligned with marketing initiatives and seasonal promotions.
    • Manage the campaign calendar to ensure timely deployment of email campaigns.
    • Develop and optimize email flows and automation, including welcome series, abandoned cart reminders, and post-purchase follow-ups.
    • Monitor and analyze email performance metrics, including open rates, click-through rates, and conversion rates, to identify opportunities for optimization.
    • Collaborate closely with the marketing team to integrate email efforts with other digital marketing channels.
Requirements:
  • Proven experience in email and SMS marketing, preferably in the eCommerce or retail industry.
  • Deep understanding of email and SMS marketing platforms (Klaviyo preferred) or similar tools.
  • Strong analytical skills with the ability to interpret data and drive decision-making.
  • Excellent written communication skills, attention to detail, and a passion for storytelling.
  • Creative mindset with a strong sense of visual design and aesthetics.
  • Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.
What We Offer:
  • Comprehensive health coverage, including dental and vision insurance, to ensure you and your family are taken care of.
  • Life insurance provides peace of mind for you and your loved ones.
  • Paid time off, allowing you to recharge and enjoy life outside of work.
  • Access to a 401(k) plan to help you plan for a secure financial future.
  • Employee discount to take advantage of great deals on our products and services.
  • Opportunities for paid training to develop your skills and advance your career.
  • Fun and exciting company events.

Aroma360 is an equal opportunity employer and does not discriminate against any candidate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.

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