Email Marketing Strategist
1 month ago
We are seeking a skilled Email Marketing Specialist to join our client's digital team. The ideal candidate will be adept at blending creativity with data-driven strategies to develop, implement, and optimize email campaigns that drive engagement and conversions.
Key Responsibilities:- Design and execute targeted email marketing campaigns using advanced personalization techniques and AI-powered tools.
- Develop and maintain mobile-responsive email templates with interactive elements.
- Implement complex automation workflows and map customer journeys across multiple touchpoints.
- Conduct A/B testing and use data analytics to optimize campaign performance continuously.
- Ensure email deliverability and maintain high sender reputation through proper authentication protocols.
- Integrate email strategies with other digital marketing channels for a cohesive customer experience.
- Monitor and report on key performance metrics, including ROI and revenue generated from email campaigns.
- Stay current with emerging email technologies and industry trends.
- Proven experience in creating and optimizing email marketing campaigns.
- Proficiency in HTML, CSS, and familiarity with AMP for email.
- Expert-level knowledge of marketing automation platforms.
- Strong data analysis skills with experience in advanced segmentation techniques.
- Familiarity with AI and machine learning applications in email marketing.
- Experience with email authentication protocols and deliverability best practices.
- Knowledge of privacy regulations and email marketing compliance.
- Excellent copywriting skills with an emphasis on creating personalized, engaging content.
- Strong project management abilities and capacity to work under tight deadlines.
- Experience with predictive analytics and behavioral targeting is a plus.
- Familiarity with voice-activated email technology is a plus.
- Knowledge of cross-channel attribution modeling is a plus.
- Experience optimizing email campaigns for ecommerce is a plus.
- Opportunity to work with cutting-edge email marketing technologies.
- Collaborative team environment that values innovation and continuous learning.
- Chance to make a significant impact on our client's digital marketing success.
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