Lifecycle Marketing Manager

2 days ago

Tampa, Florida, United States Outdoor Network Full time
Job Title: Lifecycle Marketing Manager

We are seeking a highly skilled Lifecycle Marketing Manager to join our team at Outdoor Network. As a key member of our marketing team, you will be responsible for developing and implementing campaigns and processes that support email marketing, SMS, and user journey strategy from lead acquisition through retention.

Key Responsibilities:
  • Partner with marketing leaders to define a roadmap of customer segmentation, messaging, campaign management, and triggered communications across the customer lifecycle.
  • Manage an email/SMS marketing content calendar that clearly identifies broadcast campaign cadence, content focus, pre-production timeline, and campaign status.
  • Work closely with cross-functional teams to ensure email strategy aligns with business objectives and timelines.
  • Leverage and inform our martech stack to better engage with customers.
Requirements:
  • Bachelor's Degree in Marketing, Communications, or related field.
  • 6+ years of professional non-internship marketing experience.
  • Highly skilled in email and SMS with hands-on experience leveraging marketing automation/CRM systems.
  • Exceptional writing skills and content creation experience.
  • Strong project and time management skills.
  • Strong ability to identify, prioritize, and articulate highest impact initiatives and manage multiple campaigns simultaneously.
What We Offer:
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

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