Head of Marketing and Business Growth

2 months ago

Albuquerque, New Mexico, United States ClearSky Health Full time

About ClearSky Health:

At ClearSky Health, we are dedicated to providing exceptional care that significantly improves the lives of individuals facing challenging health conditions. Our focus on excellence extends to our patients, staff, and the communities we serve.

Position Overview:

We are seeking a Director of Marketing and Business Development who is proactive and possesses a strong background in healthcare marketing. This role will oversee the strategic planning and execution of comprehensive marketing initiatives, including public relations and sales efforts, to ensure optimal patient occupancy.

Key Responsibilities:

  • Formulate, execute, assess, and enhance integrated marketing and sales strategies based on analytical data, market trends, and regional needs.
  • Identify and pursue potential partnerships and growth avenues, while seeking to improve departmental efficiency.
  • Lead and cultivate the goals of clinical liaison teams, tracking performance metrics related to sales activities, referrals, and patient admissions.
  • Ensure the liaison team accurately monitors sales efforts, maintains comprehensive client profiles, develops monthly sales strategies, and adheres to organizational standards.
  • Meet and exceed targeted volume objectives for average daily census and patient admissions.
  • Guarantee adherence to competency standards for clinical liaisons.
  • Collaborate with management to negotiate contracts with payors to enhance patient volume.
  • Coordinate all marketing and public relations efforts, including participation in conferences, advertising campaigns, and media outreach.
  • Work alongside clinical leadership to develop and promote innovative programs and services.

Qualifications:

Education and Experience:

  • A minimum of five years of experience in the healthcare sector is required.
  • At least three years of experience in hospital marketing and sales is essential.
  • A bachelor's degree in a healthcare-related field or marketing is preferred.
  • Supervisory experience is advantageous.

Licenses and Certifications:

  • Must possess a valid driver's license and maintain an acceptable driving record.

Knowledge, Skills, and Abilities:

  • Understanding of patient demographics, regulatory standards, and reimbursement processes that influence hospital operations.
  • Proficiency in Microsoft Office Suite, including Excel, Word, Outlook, and PowerPoint.
  • Strong organizational and time management capabilities.
  • Excellent written and verbal communication skills.
  • Ability to create and implement effective strategic sales plans.

Physical Requirements:

  • Ability to stand, sit, and drive for extended periods.
  • Capability to lift up to 25 lbs.
  • Ability to hear overhead announcements.
  • Manual dexterity to operate equipment and computer systems.
  • Close vision and the ability to adjust focus as needed.

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