Senior Marketing Director for Medicare Solutions
1 week ago
Blue Cross Blue Shield of Massachusetts is seeking an experienced Senior Marketing Manager to lead the development and execution of Medicare strategies, driving growth and achieving segment goals.
Salary
$119,610.00 - $146,190.00 per year, with variable pay opportunities and a comprehensive benefits package, including paid time off, medical/dental/vision insurance, 401(k), and well-being benefits.
About the Role
This senior-level marketing position will focus on developing and executing strategic marketing campaigns that meet business objectives and drive member experience, Star Ratings, and enrollment period initiatives. The ideal candidate will have outstanding communication and project management skills, with the ability to multi-task in a dynamic environment and partner with cross-functional teams to achieve results.
Key Responsibilities:
- Develop and execute strategic marketing plans to meet Medicare segment goals.
- Partner with business partners in Medicare Sales, Product, Ops, Consumer Experience, and Digital to understand business objectives and translate them into successful marketing campaigns.
- Provide marketing thought leadership and ensure delivery of compliant and legal marketing materials in a highly regulated industry.
- Manage and guide Marketing Managers to ensure on-time delivery of critical mandated communications to market.
- Utilize and track marketing spend, optimizing allocated budget based on results and prioritized needs of the company and business unit.
Qualifications and Skills:
- 7+ years of experience in consumer marketing, with a focus on Medicare segment.
- Outstanding communication, presentation, and project management skills.
- Able to multi-task in a dynamic environment and meet tight deadlines.
- Strong analytical and problem-solving skills, with the ability to derive insights from customer research.
- High school degree or equivalent required; BS/BA preferred.
Benefits Package:
- Comprehensive benefits package, including paid time off, medical/dental/vision insurance, 401(k), and well-being benefits.
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