Senior Marketing Director of Brand Innovation

5 days ago

Étreux, Hauts-de-France, United States Veeva Systems Full time
About Veeva Systems

Veeva Systems is a pioneering organization in the life sciences industry, dedicated to helping companies bring innovative therapies to patients faster. With a strong commitment to customer success, employee satisfaction, and speed, Veeva has established itself as a leader in industry cloud solutions.

Our mission-driven approach has enabled us to achieve rapid growth, surpassing $2 billion in revenue in our last fiscal year. As we continue to expand, we're committed to maintaining our values: Doing the Right Thing, Customer Success, Employee Success, and Speed.

Veeva is also a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors. This unique approach sets us apart and drives our pursuit of making a positive impact on the life sciences industry.

The Role

We're seeking an exceptional Senior Marketing Director of Brand Innovation to lead the growth and performance of our Creative Services team. Reporting directly to the Chief Marketing Officer, you will be responsible for developing and executing brand and creative B2B marketing strategies for Veeva corporate, North America, and Europe.

You'll oversee the resourcing, planning, and execution of all online and offline marketing materials, collaborating closely with cross-functional marketing leadership teams. Your primary goal will be to identify new and innovative ways Creative Services can support industry-leading SaaS products in the life sciences sector.

Key Responsibilities
  • Develop and execute comprehensive brand and creative B2B marketing strategies for Veeva corporate, North America, and Europe
  • Scale Creative Services to meet the demands of a rapidly growing SaaS leader
  • Effectively manage individual contributors and managers directly, embodying 'servant leadership' principles
  • Act as a champion for design thinking across marketing, ensuring efficiency and collaboration while educating the broader marketing team on best practices
  • Manage the creative budget responsibly and proactively
  • Prioritize projects with a deep understanding of our customers, audiences, product offerings, marketing plans, and key messaging across all lines of business
  • Ensure high-quality design execution across various B2B marketing assets
  • Maintain operational efficiency, managing project queues with speed, flexibility, and quality
  • Collaborate across the organization to ensure Creative Services contributes significantly to advancing the business
Requirements
  • 10+ years of experience in in-house or agency marketing, brand, and interactive design
  • 4+ years' experience in in-house B2B Technology marketing
  • 4+ years' experience hiring, scaling, developing, and managing design teams, preferably in a hyper-growth environment
  • Demonstrated history of hiring, mentoring, and retaining top talent
  • Expertise in managing individuals, managers, and external resources
  • Portfolio showcasing integrated work that demonstrates strategic thinking, attention to detail, versatility, and design excellence in various marketing applications
  • Advanced skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and proficiency in Adobe XD, Figma, and Microsoft PowerPoint
  • Strong understanding of accessibility, usability, and UX best practices
  • Exceptional organizational skills and proven ability to deliver high-quality projects on time and with minimal oversight
  • Able to anticipate and plan for unknown requirements, even when ambiguous
  • Thrives in dynamic, high-growth environments and excels at delivering results
  • Excellent written and verbal communication skills and analytical thinking abilities
  • Sound understanding of digital marketing practices, tactics, and strategies
Benefits
  • Competitive compensation package, including a base salary of $170,000 - $230,000 per annum
  • Comprehensive benefits program, including medical, dental, vision, and basic life insurance
  • Flexible PTO and company-paid holidays
  • Retirement programs and charitable giving opportunities

Veeva's headquarters is located in the San Francisco Bay Area, with offices in over 15 countries worldwide. We're an equal opportunity employer, committed to diversity and inclusion. If you need assistance or accommodation during the recruitment process, please contact us.

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