Product Marketing Specialist

4 weeks ago


Morrisville, North Carolina, United States street_fight Full time

We are a technology and digital marketing intelligence company that empowers product brands & local businesses to win the fight online.

We combine this advanced technology with deep knowledge of specific vertical industries, partnering closely with local businesses, multi-location retailers, and national brands to drive sales opportunities in their targeted local markets throughout North America.

At street_fight, your bar is higher than the rest. You connect with clients in a genuine way to manage expectations, obtain information, advance their objectives, and deliver results.

You thrive on the excitement, agility, and pace of a start-up environment and are adept at prioritizing (and re-prioritizing) tasks and resolving unexpected events on a daily basis.

As a Product Marketing Manager, you will own one or more of our digital marketing products to drive value for our client's businesses.

As an evangelist for your product offering, you will collaborate across the company on everything from requirements to release management, defining and executing go-to market strategies, and supporting our team with sales tools and competitive intelligence.

Key Responsibilities:

  • Manage the entire product lifecycle from strategic planning to the execution of tactical activities
  • Develop deep insights into needs and challenges of target market by conducting customer interviews, site visits, and general market research
  • Conduct competitive analysis to determine product features and pricing
  • Perform ongoing analysis and propose necessary actions to ensure continued marketability of your product(s)
  • Collaborate with the marketing team to generate high-quality sales and lead generation tools such as collateral, press releases, and webinars
  • Bachelor's degree in Business, Marketing, or a technical discipline
  • ~2-5 years of technology marketing or product management
  • ~ Deep understanding of internet marketing
  • ~ Ability to travel domestically to customer and non-customer sites (up to 25%)
  • ~ Experience with Pragmatic Marketing Framework is a plus


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