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Senior Manager, Content Strategy

2 months ago

Santa Monica, California, United States Red Bull Full time
About the Role

We are seeking an innovative and experienced Senior Manager, Content Strategy to join our team at Red Bull Media House. As a key member of our content marketing team, you will be responsible for developing and executing a comprehensive content strategy that drives audience growth and engagement across our digital channels.

Key Responsibilities
  • Develop and implement a multi-platform content strategy that aligns with Red Bull's brand objectives and resonates with our target audience.
  • Collaborate with cross-functional teams to identify and develop content opportunities that drive audience growth and engagement.
  • Build and maintain a content calendar that showcases Red Bull's slate of Board Sports projects, events, and original video productions.
  • Optimize channel performance and experience through scheduling, featuring, and customized functionalities.
  • Define clear project success metrics and track progress against key performance indicators.
  • Lead on identifying learnings to make our content more impactful towards our KPIs, focusing on content that can break outside of the core audience while achieving authentic brand cut-through.
Requirements
  • 8+ years of digital content marketing and/or programming experience for a sports or media/entertainment brand.
  • Track record of marketing a global brand via social media by transforming creative ideas into successful campaigns across multiple sub-brands that drive consumer engagement, sustainable audience growth, positive brand sentiment, credibility, and innovation.
  • Proven ability to drive the adoption of new ideas and concepts and pioneer new approaches within your team or company.
  • Advanced decision-making skills with proven ability to drive direction and alignment with large cross-functional teams.
  • Possess a rigorous understanding of how to program video content for audiences on TikTok, Instagram, YouTube, Facebook.
  • Leadership skills, problem-solving, mediation, and coaching skills, and ability to manage conflicts of interest.
  • Extreme attention to detail with relentlessly high standards.
  • Agile Project Management and Kanban are a huge plus.
What We Offer

We offer a comprehensive benefits package, including comprehensive medical, dental, and vision plans, 401k match, family leave, PTO, and paid holiday schedule. We are an Equal Opportunity Employer and welcome applications from diverse candidates.