Social Media Strategy Manager for Fitness+

1 week ago


Santa Monica, California, United States Apple Full time

Position Overview

The Fitness+ team at Apple is looking for a seasoned Social Media Marketing Manager to spearhead our social media initiatives. This role is pivotal in shaping experiences that drive meaningful change globally, enhancing the daily lives and health of our users.

Key Responsibilities

  • Lead and manage comprehensive social media strategies for Apple Fitness+ and associated trainer profiles.
  • Collaborate effectively with cross-functional teams, including Production, Marketing, and Legal, to ensure alignment and execution of social media campaigns.
  • Monitor and analyze social media performance metrics to inform strategy adjustments and optimize engagement.
  • Stay abreast of the latest trends in social media, particularly within the fitness and wellness sectors, to ensure our content remains relevant and impactful.

Qualifications

  • Over 10 years of experience in leading successful social media projects with multiple stakeholders.
  • Proven expertise in social media analytics and metrics, with a strong grasp of what drives engagement and acquisition.
  • Exceptional project management and communication skills, with a focus on building constructive relationships across various teams.
  • A passion for fitness, wellness, and social media, coupled with a strong sense of initiative and attention to detail.

Preferred Qualifications

  • A bachelor’s degree is preferred.
  • Experience in managing teams and direct reports.
  • Familiarity with various social media platforms and best practices.
  • Ability to navigate the balance between corporate marketing standards and authentic content creation.

This role is essential in driving the social media content strategy for Fitness+, ensuring that our messaging resonates with our audience and fosters community engagement.



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