Senior Consumer Insights Manager

2 days ago


White Plains, New York, United States Western & Southern Life Full time
Job Title: Senior Consumer Insights Manager

Western & Southern Life is seeking a highly skilled Senior Consumer Insights Manager to join our team. As a key member of our marketing department, you will be responsible for uncovering consumer insights and developing strategic plans to drive business growth.

Key Responsibilities:
  • Conduct consumer research to gain a deep understanding of consumer behavior, priorities, and unmet needs.
  • Develop and implement strategic marketing plans that drive business results.
  • Manage consumer research projects and collaborate with cross-functional teams to inform business decisions.
  • Stay up-to-date on industry trends and competitor activity to inform strategic planning.
  • Provide data-driven insights to inform business decisions and drive growth.
Requirements:
  • 5-7 years of experience in consumer research or a related field.
  • Proven track record of developing and implementing successful marketing strategies.
  • Excellent analytical and problem-solving skills.
  • Ability to work collaboratively across teams.
What We Offer:
  • A competitive salary range of $120,500-$150,600.
  • A bonus program for non-sales positions.
  • Opportunities for professional growth and development.

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