Strategic Customer and Partner Marketing Senior Manager

1 week ago


White Plains, New York, United States Western & Southern Financial Group Full time
Job Title: Senior Marketing Manager for Partner-Led Growth

We are seeking a highly skilled and experienced Senior Marketing Manager to drive partner-led growth and sales by developing and executing go-to-market strategies to drive consumer adoption of Western and Southern and Gerber Life products.

Key Responsibilities:
  • Develop and execute go-to-market strategies to drive consumer adoption of Western and Southern and Gerber Life products
  • Work closely with the decision science team, marketing, marketing operations, legal, IT, and contact center to develop plans to drive customer success
  • Collaborate with cross-functional teams to ensure alignment on analytics objectives and strategies
  • Partner with decision science team on key performance indicators (KPIs) and dashboards to monitor marketing effectiveness and communicate insights to stakeholders
  • Stay up-to-date with industry and consumer trends, bringing innovative ideas and best practices to the team
Qualifications:
  • Bachelor's degree in marketing, economics, or a related field
  • Proven experience (7 years) working in marketing or a similar role, preferably in a fast-paced, data-driven environment
  • Strong expertise in using marketing data sets or reports and dashboards and customer segmentation, and customer lifetime behavior analysis
  • Proficiency in Microsoft suite and Tableau/Power BI, demonstrated experience working with marketing analytics platforms, web analytics tools, and data visualization tools
  • Strong analytical skills with the ability to work with cross-functional teams and derive actionable insights
  • Excellent communication and presentation skills, with the ability to effectively convey complex insights to non-technical stakeholders
Work Environment:

Works in an office environment with most of the time spent working on a computer/keyboard

Reads and develops reports which are mostly seen on a computer screen

Associated work requires repetitive motions with wrists, hands, and fingers



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