Clinical Liaison

4 days ago


Temple, Texas, United States Morada Temple Full time
Job Overview

Morada Temple is seeking a highly motivated Clinical Liaison to join our team. As a Clinical Liaison, you will be responsible for connecting with prospective residents and patients through various communication channels, including face-to-face, virtual, phone, email, and text messaging. Your goal will be to motivate and inspire prospective residents to engage with our community for the purpose of moving in.

The successful candidate will have a strong understanding of the senior care market in their area and be able to analyze and interpret information to make recommendations on business operations. They will also be able to provide expert advice to both customers and external partners.

Key Responsibilities

  • Interact with all leads, whether provided through advertising, public relations, referral, or personal contact, and turn those leads into residents of the community through the use of professional selling skills and our sales process.
  • Build customer-focused relationships by advancing the lead through the sales process and gaining customer commitment.
  • Manage the sales boards with daily updates and convey all activities to the SNF Administrator.
  • Conduct weekly strategy and advisory meetings with the Administrator.
  • Submit timely daily sales results.
  • Pull management reports on sales activities, leads, move-ins, conversions, and critical success factors.
  • Track leads, keeping accurate records on all leads and prospects and all sales activities using a CRM.
  • Work with executive and marketing teams in developing marketing goals and strategies.
  • Conduct quarterly competitive market research, including established communities and new/upcoming communities, ranking and analysis, and accurately report data on the competitor tracking form.
  • Prepare general market analysis and develop methodologies for tracking prospective residents and referral sources.
  • Understand competitive opportunities and threats and present strategic alternatives to combat these to the Executive Director.
  • Demonstrate a strong understanding of the senior care market in their area.

Requirements

  • Bachelor's degree in marketing or related field preferred.
  • At least one year in marketing/sales in a skilled nursing setting required.
  • Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint).
  • Experience working with sales CRM systems, tracking leads and sales activities.

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