Hospitality Brand Ambassador

3 weeks ago

Aspen, Colorado, United States Aspen One Full time
Job Description

Company Overview

Aspen One is a leading global company that operates in the ski, hospitality, retail, experiences, and clubs industries. Our company enables the expansion of the Aspen brand and ethos globally by developing enhanced strategies and services to support growth and accelerate investment.

Job Summary

We are seeking a highly skilled Social Media Manager to oversee our hospitality brands' first and most frequent point of contact with the world. This role will be responsible for managing Aspen One's hospitality brands, including Limelight, with potential support for The Little Nell. The successful candidate will expertly craft messages about our hotels' core offerings, brand values, and differentiators across multiple channels and mediums.

Key Responsibilities

  • Social Media Strategy
    • Define purpose, audience, and goals for existing and new social channels to develop end-to-end social media content strategy and calendars.
  • Social Media Management
    • Daily management of various aspects of The Little Nell and Limelight social media accounts, including timely posting, moderating, engaging, and providing customer service when necessary.
  • Content Creation
    • Work closely with content and creative teams to align on overarching content strategy, marketing goals, and brand voice messaging.
    • Track and analyze the performance of social initiatives using key metrics, providing insights to optimize future social strategies and tactics.
    • Content capture (photos and video) for social media, create graphics and templates, curate existing photo and video content as needed.
  • Influencer Marketing
    • Help manage and grow a network of content creators and influencers across channels; brief them on projects; support in identifying the right partners and opportunities for the brand.
    • Support influencer marketing strategies and grow a network of partners and content creators across channels.
  • Event Coverage
    • Lead live social coverage of events throughout the year, including some weekends and evenings.
  • Collaboration
    • Collaborate with internal departments across brands to represent their needs and initiatives, including revenue centers, PR team, sustainability team, etc.
    • Collaborate with media agencies and digital marketing team as needed on paid social media strategy, tactics, implementation, and optimization.
  • Relationship Building
    • Build strong relationships with local internal and external photographers and videographers to collaborate on and collect timely content.
    • Build meaningful connections with our target audiences to increase social engagement, following, and brand affinity.
  • Industry Knowledge
    • Continually stay ahead of the curve on best practices, platform updates and changes, algorithms, comp sets, and what's trending, timely, and on-brand within individual channels and the industry as a whole.

Qualifications

  • Bachelor's degree in marketing, social media, communications, or a related field.
  • Five years of experience in the field of marketing and social media required, with expert knowledge across key social channels and platforms.
  • Proven experience growing social media for a well-known brand with an active social media presence.
  • Hospitality experience strongly preferred.
  • Proven experience supporting influencer programming for a well-known brand with an active social media presence.
  • Demonstrated track record utilizing multiple social platforms to build awareness, engage new and existing customers, and increase sales.
  • Strong copywriting and impeccable proofreading skills, with the ability to transform long-form web and newsletter copy into engaging, punchy social captions and stories.
  • Project management experience: Ability to coordinate projects, communicate changes and progress, and stick to deadlines and budgets.
  • High-level written and verbal communication skills for relationship-building and problem-solving.
  • Ability to work in a fast-paced, ever-changing environment, with great time management skills and the ability to multitask and reprioritize quickly and often.
  • Knowledge of Adobe Creative Suite and/or Canva.
  • Knowledge of photography and video production, from shoot to post-production and delivery.
  • Experience working in social media management platforms such as Dash Hudson.
  • Experience with Facebook Ads Manager and/or Facebook Business Manager.

Work Environment and Physical Demands

  • Ability to stand, type, and sit at a desk/computer for most of the work shift executing repetitive movements.
  • No adverse or hazardous conditions.
  • Not required, but preferred to be able to occasionally lift, push, or pull 25 lbs. individually or with assistance (weight limits can vary according to position, but no more than 50).

Job Benefits

  • Year-round: Salaried & Hourly (Full Time)
  • This position is classified as a regular full-time position eligible for the following benefits:
    • Health, Dental, and Vision Insurance Programs.
    • Flexible Spending Account Programs.
    • Life Insurance Programs.
    • Paid Time Off Programs.
    • Paid Leave Programs.
    • 401(k) Savings Plan.
    • Employee Ski Pass and Dependent Ski Passes.
    • Other company perks.

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