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Marketing Assistant Internship

2 months ago

Clifton Park, New York, United States GTM Payroll Services Inc Full time
Job Overview

GTM Payroll Services Inc. is dedicated to providing user-friendly payroll and human capital management solutions, along with Human Resources consulting. We take pride in our commitment to excellence and are focused on fostering talent within our organization. We are currently seeking a passionate and driven Marketing Intern to support our Marketing department.


Position Summary:

As a Marketing Intern, you will play a vital role in assisting our Marketing team with a variety of marketing projects. Your involvement will include the creation of marketing communications, management of email marketing initiatives, digital marketing strategies, website oversight, branding efforts, and more. This internship offers a fantastic opportunity for individuals eager to gain hands-on experience and contribute significantly.


Primary Responsibilities:

  • Assist in strategizing and implementing marketing campaigns.
  • Leverage marketing automation tools to create and execute campaigns focused on lead generation, revenue enhancement, and customer loyalty.
  • Analyze website performance and track conversion metrics.
  • Support website improvements by reviewing and updating content, and suggesting enhancements for better usability and functionality.
  • Contribute to SEO efforts for the website.
  • Help produce written, video, and visual content for diverse marketing channels.
  • Conduct market research and competitive analysis.
  • Create engaging copy for social media, promotional emails, and other marketing materials.
  • Engage in brainstorming sessions to develop innovative marketing concepts.
  • Evaluate and report on the success of marketing activities.
  • Update marketing materials as necessary.
  • Conduct research related to pricing strategies, competition, and list management.
  • Perform additional tasks as assigned.

Qualifications:

  • Pursuing a degree in Marketing, Business, or a related discipline.
  • Completion of foundational courses in marketing or business.
  • Familiarity with Google Analytics, AdWords, and SEO, with the capability to interpret data.
  • Strong computer proficiency, including Microsoft Office (Word, Excel, PowerPoint).
  • Basic understanding of HTML.
  • Experience with WordPress and marketing automation platforms is advantageous.
  • Excellent verbal and written communication abilities.
  • Knowledge of current online marketing principles, strategies, and best practices.
  • Experience with email marketing and social media platforms.
  • Detail-oriented, organized, and analytical.
  • Exceptional interpersonal skills with a positive attitude and willingness to learn.

What We Provide:

  • Practical experience in a professional environment.
  • Mentorship from seasoned professionals.
  • Opportunity to apply academic knowledge to real-world challenges.
  • Possibility of future full-time employment.
  • A collaborative and encouraging workplace culture.