Senior Product Marketing Manager

2 weeks ago

Market St San Francisco CA USA, United States Carta Full time
About Carta

Carta is a leading provider of purpose-built software for private markets. Our platform supports nearly 7,000 funds and SPVs, representing nearly $130B in assets under management in venture capital and private equity.

The Role

We are seeking a highly motivated Product Marketing Manager to join our team. As a Product Marketing Manager, you will be responsible for bringing deep investment in buyer personas for our product portfolios to your work on how we launch and sustain products in market.

Key Responsibilities
  • Design launches across all tiers, from new product introductions to customer retention upgrades.
  • Inform and influence the product roadmap, partnering with the GTM team on RACI design and evolutions for launch tiers.
  • Decide on the bill of materials (BOM) required for each launch tier and ensure delivery against BOM.
  • Deploy impactful PMM planning and prioritization in conjunction with the wider marketing team.
  • Evaluate and decide what product marketing investments are needed for success.
  • Inform pricing strategy and decision making through market research and GTM analysis.
  • Develop and curate performant marketing assets, including product collateral, multimedia/creative assets, market-facing presentations, campaign assets, sales-supporting pieces, and channel marketing materials.
  • Work closely with our Creative and Program Management teams to deliver marketing assets aligned to product goals.
  • Operate cross-functionally with partners and stakeholders in Product/PMM, Creative/Brand, Demand Gen, Integrated Marketing, Customer Marketing, Business Development, Enablement, and Sales.
  • Create marketing strategies for existing products/product features informed by customer research.
  • Act as a key owner in analytics for launch performance, reporting, and decision making on GTM strategy.
  • Partner with Integrated Marketing to reflect product objectives in quarterly and lifecycle campaigns.
  • Collaborate with the performance marketing team on paid activations to support GTM objectives.
  • Work closely with Growth Marketing on upsell/cross-sell motions for new revenue with adjacent, value-add products to our PLG offerings.
  • Collaborate with product managers, product marketers, designers, and other teams to influence product development and ensure customer feedback is integrated into product improvements.
  • Be present in the market via owned and external events, presenting at company-led customer events, internal events, and industry conferences/panels.
About You

We are looking for a highly motivated and experienced Product Marketing Manager with at least 5 years of hands-on product marketing/GTM experience. Preferably, you have SaaS fintech experience, VC, and/or SaaS with a strong PLG motion. You should be motivated to work collaboratively in a fast-paced, ever-changing environment, with creative problem-solving skills, excellent communication skills, and the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers.

What We Offer

Carta's compensation package includes a market-competitive salary, equity for all full-time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $147,050 - $173,000 salary in San Francisco, CA; New York, NY. Final offers may vary from the amount listed based on geography, candidate experience, and expertise, and other factors.

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