Marketing Manager

5 days ago


Fort Myers, Florida, United States Elevate Home Services Full time
Job Description

Marketing Manager - Elevate Home Services

We are seeking a highly skilled Marketing Manager to join our team at Elevate Home Services. As a key member of our marketing team, you will be responsible for developing and implementing comprehensive marketing strategies to effectively communicate our mission and services to our target audience.

Key Responsibilities:

  • Develop and Implement Marketing Strategies: Create and execute marketing plans to drive high-quality sales leads across various channels, including digital marketing, social media, and event sponsorships.
  • Target Audience Analysis: Identify and analyze our target audience to create tailored marketing campaigns that resonate with potential clients and team members.
  • Marketing Materials Creation: Collaborate with internal teams and external vendors to create impactful marketing materials, such as videos, newsletters, brochures, and postcards, that highlight our commitment to service excellence and team member satisfaction.
  • Analytics and Reporting: Analyze client insights, market trends, and campaign performance to continually refine and improve our marketing efforts.
  • Community Engagement: Engage with local communities and organizations to promote Elevate Home Services through event sponsorships, awards applications, and community involvement.

Qualifications:

  • Marketing Experience: Minimum of five (5) years of B2C marketing experience, ideally within HVAC or home services industries (plumbing, electrical, etc.).
  • Digital Marketing Skills: At least two (5) years of experience in digital marketing (PPC, LSA, and social media) and outbound marketing (direct mail, email campaigns).
  • Branding Experience: Proven experience managing branding campaigns (radio, TV, video, etc.).
  • Marketing Automation: Strong proficiency in marketing automation and CRM tools.
  • Writing and Project Management Skills: Exceptional writing, project management, and budget management skills.
  • Lead Generation: Experience in creating marketing initiatives that generate leads and reflect the heart of a company that values its clients and team members.
  • On-Site Work: On-site work is required to collaborate closely with our team in delivering impactful marketing strategies.

Why Elevate Home Services?

We believe in creating a workplace where our team members thrive and grow. We're committed to delivering exceptional HVAC solutions and making a positive impact on our community. If you're a marketing professional with a passion for innovative strategy and a knack for creating meaningful connections, we'd love to hear from you.


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