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Strategic Marketing Leader

2 months ago

Fort Myers, Florida, United States MI Homes Full time
Company Overview

M/I Homes has been a pioneer in constructing high-quality homes with exceptional design for over four decades. Established in 1976, our commitment to customer satisfaction has allowed us to fulfill the aspirations of more than 140,000 homeowners, positioning us as a prominent homebuilder in the nation.

With operations in 17 markets, including major cities, we continue to expand our reach, particularly in Southwest Florida, where we are actively growing our presence.

Position Summary

We are seeking a dynamic Marketing Manager to spearhead our marketing initiatives. This role involves crafting and executing comprehensive marketing strategies that align with our corporate goals at a divisional level.

Key Responsibilities
  • Develop and implement targeted marketing strategies to enhance product visibility and market penetration.
  • Conduct thorough market research to identify effective media channels and direct marketing approaches aimed at specific demographic segments.
  • Collaborate closely with the VP of Sales and Marketing to drive sales objectives through impactful marketing programs.
  • Foster partnerships across departments to refine product positioning, pricing strategies, and promotional activities.
  • Oversee the execution of marketing campaigns, including drip campaigns leading to community launches, ensuring all milestones are communicated effectively across various platforms.
  • Coordinate with the PR team to maximize media coverage for significant company events and milestones.
  • Manage the marketing budget, ensuring cost-effective vendor selection and adherence to financial guidelines.
  • Analyze market trends and competitive activities to inform strategic decisions and enhance market share.
Qualifications

The ideal candidate will possess a Bachelor’s degree in Marketing or a related field, coupled with a minimum of four years of relevant experience, preferably within the homebuilding sector.

Skills and Competencies
  • Exceptional communication and organizational skills, with the ability to influence cross-functional teams.
  • Strategic thinker with strong analytical capabilities.
  • Proven experience in managing diverse marketing channels, including digital, print, and events.
  • Innovative mindset with a proactive approach to problem-solving.
Work Environment

This position is office-based, with occasional travel required for market research and event management. We are dedicated to creating a diverse and inclusive workplace that reflects the communities we serve.

Benefits

We offer a comprehensive benefits package, including health insurance, retirement plans, and employee development opportunities. Our commitment to diversity and inclusion is central to our mission, and we are proud to be an equal opportunity employer.